And why you need both in your campaign. A PR team needs a clear understanding of their organization’s aims to be successful. Through...

Let us take a journey back to the start of public relations. At the start of the 20th Century, George Michaelis, Thomas Marvin, and...

The rise of social media marketing has led to what one may call the “Gen-Z Effect”, and the way companies market to the younger...

We often analyze modern advertising trends to see how we can better develop strategic branding campaigns. Today, let’s look at a few...

Coming to college is not always an easy thing to do. The transition from teen years to adulting can be quite overwhelming. Here are three...

As we know the media industry is growing, with new topics of focus and new ways to connect with people. The media world has so many...

Marketing and Graphic Design are the ICONIC duo especially when the vision, concepts, and goals align! Learn how the two career fields...

Have you ever wondered how the music industry promotes its artists? Usually, their marketing and social media teams come up with...

Pepsi’s celebration of their 125th anniversary has led to the remastering of Britney Spears’ “Joy of Cola” ad that originally aired in...

Since Twitter, now X, is declining in popularity and the new Threads is booming with new users, why aren’t you using the new platform for...

Since it hit the web, Twitter has been one of the most popular social media platforms among users. The limited word count partnered with...

Do you need content/graphics that spark engagement to your social media channels? Look no further! There are tons of...

From TikTok trends to live streaming, there is no doubt that public relations has changed from its early days. PR firms are expected to...

The truth is social media has drastically grown and allowed many opportunities in the digital market. Have you ever thought about how...

As a chronic over worrier, I always felt as if I wasn’t doing enough, wasn’t in the “right” clubs, didn’t start an internship early...

Do you ever feel behind in your job, or you are just not getting your tasks right? I think we all have felt like that a time or two. Here...

Before social media, you learned the dos and don’ts of the latest fashion seasons through magazines. Now in the digital age, you can gain...

In public relations, DEI or diversity, equity and inclusion are more necessary now because the requirement of an inclusive and equal...

Freelancing can be daunting to some as there are many things some have to accomplish to start their business. Freelancing can be...

What is Social Listening? Social listening,, is a method of analyzing the conversation surrounding one's company, brand or business. The...