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  • Writer's pictureLauren Felkner

Top 3 Essential PR Strategies to Climb the Corporate Ladder

Do you ever feel behind in your job, or you are just not getting your tasks right? I think we all have felt like that a time or two. Here are five strategies to help you stay organized!


These essential strategies should help you better know the company, formulate goals, coordinate campaigns, and overall succeed in your job.





Research Internal & External Brand Factors


Researching internal and external brand factors is just a long-winded command to know the ins-and-outs of your company. If there is a change in statistics, make a spreadsheet. If there are bad reviews, take them into account and change your customers' minds with the next campaign.


You are in charge of knowing the whole picture. At first, it seems like a scary task, but take a deep breath, grab some sticky notes, and write everything down.


Create a Timeline for your PR Campaigns



On the topic of staying organized…creating a timeline for your PR campaign is a must in the work environment. You wouldn’t show up to your wedding with no prior planning, would you? It is the same but less fun concept.


Outlining a campaign should not stop when the planning ends. You should constantly be working towards your goal and documenting tactics to get there. Tracking the progress of your campaign is just as important as noting the results. In fact, keeping all your progress recorded will help with planning future campaigns.


Continuous Learning and Adaptation



Finally, staying informed is the best way to succeed in your career. Industry trends are constantly changing for the public relations field. It is an ongoing process that requires consistency, awareness and commitment to maintaining relationships. The best way to maintain these things is to strategize your needs to fit any situation. Adaptability is the best attitude for your career and can get you incredibly far in your career.


If you want to learn more ways to succeed in your PR career visit click here!!


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