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The Shift to Silence
by Meli Callejas Attention spans are fleeting in this era, and consumers often browse in sound-off environments, silent ads have...
jmccrum18
May 12 min read


How Microinfluencers are Making a Huge Impact
by Adreana Hamilton Have a desire to become a brand content creator but don’t have hundreds of thousands of followers? No Problem!...
jmccrum18
May 12 min read


Here's the pitch: how to effectively pitch to journalists
by Dalisia Ballinger Pitching is more than just presenting an idea—it’s about telling a story that captivates, convinces, and inspires...
jmccrum18
May 11 min read


Brand Activism in 2025: When Should a Brand Take a Stand?
By Meli Callejas As a graduating advertising student in the spring of 2025, I've observed that brand activism has evolved beyond a...
jmccrum18
May 12 min read
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