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The Fast Fashion’s industries disguise into luxury fashion
Everyone has heard of the fast fashion industry and it’s corporations like, Zara, H&M and Bershka, but have you noticed how different they look lately? Zara, for example, which once presented bright colors, and affordable garments, now sells minimalism, muted colors and overpriced tags. So, are brands like Zara repositioning themselves within the luxury market. With the rise of the “quiet luxury” aesthetic, sustainability awareness, and the revival of vintage shopping, “Fast
Nausicaa Bazzarini
23 hours ago2 min read


Re Giorgio, the inventor of real timeless elegance and pioneer of Italian style and history
“Re Giorgio” (King Giorgio) was not just a designer to be remembered, but a pioneer of fashion. “Perfection is an illusion. It is more important to be human,” he said. Born in Piacenza, Armani grew up during World War II and studied medicine in Milan, but later found a passion for fashion. He also served in the Italian army, and after his service began a career in fashion, working for La Rinascente, a popular luxury department store in Milan, as well as working as a designe
Nausicaa Bazzarini
Oct 204 min read


3 Tips on How to Come Up With Ideas
Do you struggle to come up with ideas for projects? Check out this Blog post
Emily Garner
Oct 152 min read


The Battle of The Denim Ads
Did you see these three viral denim campaigns?
Megan McVay
Sep 243 min read


The Shift to Silence
by Meli Callejas Attention spans are fleeting in this era, and consumers often browse in sound-off environments, silent ads have...
jmccrum18
May 12 min read


How Microinfluencers are Making a Huge Impact
by Adreana Hamilton Have a desire to become a brand content creator but don’t have hundreds of thousands of followers? No Problem!...
jmccrum18
May 12 min read


Here's the pitch: how to effectively pitch to journalists
by Dalisia Ballinger Pitching is more than just presenting an idea—it’s about telling a story that captivates, convinces, and inspires...
jmccrum18
May 11 min read


Brand Activism in 2025: When Should a Brand Take a Stand?
By Meli Callejas As a graduating advertising student in the spring of 2025, I've observed that brand activism has evolved beyond a...
jmccrum18
May 12 min read


Planes, Trains, and a Dončić. Oh My!
by Adreana Hamilton At a time when American citizens are afraid of planes falling out of the sky and increasing egg prices, the last...
jmccrum18
May 12 min read


Game Changer: How NIL is Empowering Student Athletes to Build Their Brand
by Jeff McCrum The Name, Image, and Likeness (NIL) era has revolutionized college athletics, granting student-athletes unprecedented...
jmccrum18
May 11 min read


Drake vs. Kendrick Lamar: A Hip-Hop Beef or PR Masterclass?
By Dalisia Ballinger The Drake vs. Kendrick Lamar feud has been one of the most intense in the history of hip-hop, with far-reaching...
jmccrum18
May 11 min read


How to Establish Your Brand’s Persona
By Sarah Hunter Establishing your brand's persona is crucial for success in today's landscape. 5 Key Steps to Establish Your Brand...
jmccrum18
Apr 113 min read


Addicting blind boxes: what helps them sell so well?
By Meli Callejas Blind boxes have exploded in popularity in the last decade. In the past couple of years, technical gambling has become a...
jmccrum18
Apr 112 min read


Memphis on Screen: How Film & TV Have Provided Free Advertising For The Bluff City
By Kyla Garrison BBQ, blues, Elvis, and Beale Street: people around the globe are familiar with Memphis, Tennessee because of its...
jmccrum18
Apr 112 min read


The trade heard round the world: what the Luka Doncic deal can teach us about PR
by Jeff McCrum Even if you don’t follow basketball, it is likely you have recently heard people talking about one of the biggest trades...
jmccrum18
Apr 112 min read


Using AI As An Enhancement And Not A Replacement
By Adreana Hamilton As technological advancements and artificial intelligence continue to integrate itself into the workforce, so does...
jmccrum18
Apr 112 min read


Exploring Ethics in Public Relations
by Sarah Hunter In today’s fast-paced, media-driven society, public relations professionals play a vital role in shaping public...
jmccrum18
Apr 13 min read


Digital detox: How to take a break from social media
by Adreana Hamilton Taking a break from social media can be difficult when you have a career that requires closely following it. Feeling...
jmccrum18
Mar 202 min read


TikTok Shop: Rise or Drop?
by Meli Callejas As TikTok's status in the United States hangs in jeopardy, those who use the platform are scrambling to figure out what...
jmccrum18
Mar 42 min read


Nobody Wins When The Family Feuds
by Makayla Davis Dr. Marie Feagins firing as MSCS Superintendent has unleashed a firestorm of controversy. Memphis-Shelby County Schools...
jmccrum18
Feb 262 min read
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