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The Shift to Silence
by Meli Callejas Attention spans are fleeting in this era, and consumers often browse in sound-off environments, silent ads have...
jmccrum18
May 12 min read
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How Microinfluencers are Making a Huge Impact
by Adreana Hamilton Have a desire to become a brand content creator but don’t have hundreds of thousands of followers? No Problem!...
jmccrum18
May 12 min read
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Here's the pitch: how to effectively pitch to journalists
by Dalisia Ballinger Pitching is more than just presenting an idea—it’s about telling a story that captivates, convinces, and inspires...
jmccrum18
May 11 min read
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Brand Activism in 2025: When Should a Brand Take a Stand?
By Meli Callejas As a graduating advertising student in the spring of 2025, I've observed that brand activism has evolved beyond a...
jmccrum18
May 12 min read
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Planes, Trains, and a Dončić. Oh My!
by Adreana Hamilton At a time when American citizens are afraid of planes falling out of the sky and increasing egg prices, the last...
jmccrum18
May 12 min read
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Game Changer: How NIL is Empowering Student Athletes to Build Their Brand
by Jeff McCrum The Name, Image, and Likeness (NIL) era has revolutionized college athletics, granting student-athletes unprecedented...
jmccrum18
May 11 min read
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Drake vs. Kendrick Lamar: A Hip-Hop Beef or PR Masterclass?
By Dalisia Ballinger The Drake vs. Kendrick Lamar feud has been one of the most intense in the history of hip-hop, with far-reaching...
jmccrum18
May 11 min read
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How to Establish Your Brand’s Persona
By Sarah Hunter Establishing your brand's persona is crucial for success in today's landscape. 5 Key Steps to Establish Your Brand...
jmccrum18
Apr 113 min read
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Addicting blind boxes: what helps them sell so well?
By Meli Callejas Blind boxes have exploded in popularity in the last decade. In the past couple of years, technical gambling has become a...
jmccrum18
Apr 112 min read
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Memphis on Screen: How Film & TV Have Provided Free Advertising For The Bluff City
By Kyla Garrison BBQ, blues, Elvis, and Beale Street: people around the globe are familiar with Memphis, Tennessee because of its...
jmccrum18
Apr 112 min read
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The trade heard round the world: what the Luka Doncic deal can teach us about PR
by Jeff McCrum Even if you don’t follow basketball, it is likely you have recently heard people talking about one of the biggest trades...
jmccrum18
Apr 112 min read
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Using AI As An Enhancement And Not A Replacement
By Adreana Hamilton As technological advancements and artificial intelligence continue to integrate itself into the workforce, so does...
jmccrum18
Apr 112 min read
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Exploring Ethics in Public Relations
by Sarah Hunter In today’s fast-paced, media-driven society, public relations professionals play a vital role in shaping public...
jmccrum18
Apr 13 min read
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Digital detox: How to take a break from social media
by Adreana Hamilton Taking a break from social media can be difficult when you have a career that requires closely following it. Feeling...
jmccrum18
Mar 202 min read
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TikTok Shop: Rise or Drop?
by Meli Callejas As TikTok's status in the United States hangs in jeopardy, those who use the platform are scrambling to figure out what...
jmccrum18
Mar 42 min read
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Nobody Wins When The Family Feuds
by Makayla Davis Dr. Marie Feagins firing as MSCS Superintendent has unleashed a firestorm of controversy. Memphis-Shelby County Schools...
jmccrum18
Feb 262 min read
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Super Bowl Ads: The Good, The Bad, And The Kanye
by Jeff McCrum Once again, the Super Bowl was the largest advertising event of the year. Another Super Bowl has come and gone, and with...
jmccrum18
Feb 252 min read
7 views
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Advertising, Marketing and PR Agencies in Memphis
By Kal Reasons 1. Paradigm Marketing & Creative With a mission to bridge the gap between creative work and measurable impact,...
kreasons0
Dec 3, 20242 min read
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Which Organizations Are Having the Worst PR Year Ever?
By Jeffrey McCrum An inevitable fact of working in any industry is dealing with public relations crises. While some PR crises can be...
kreasons0
Nov 29, 20242 min read
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Speaking to Your Audience: The Importance of a Strong Brand Voice
By Diamond Robinson When it comes to building an audience online, especially in the current age of social media, brand voice matters more...
kreasons0
Nov 27, 20242 min read
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