by Meli Callejas Attention spans are fleeting in this era, and consumers often browse in sound-off environments, silent ads have...

by Adreana Hamilton Have a desire to become a brand content creator but don’t have hundreds of thousands of followers? No Problem!...

by Dalisia Ballinger Pitching is more than just presenting an idea—it’s about telling a story that captivates, convinces, and inspires...

By Meli Callejas As a graduating advertising student in the spring of 2025, I've observed that brand activism has evolved beyond a...

by Adreana Hamilton At a time when American citizens are afraid of planes falling out of the sky and increasing egg prices, the last...

by Jeff McCrum The Name, Image, and Likeness (NIL) era has revolutionized college athletics, granting student-athletes unprecedented...

By Dalisia Ballinger The Drake vs. Kendrick Lamar feud has been one of the most intense in the history of hip-hop, with far-reaching...

By Sarah Hunter  Establishing your brand's persona is crucial for success in today's landscape. 5 Key Steps to Establish Your Brand...

By Meli Callejas Blind boxes have exploded in popularity in the last decade. In the past couple of years, technical gambling has become a...

By Kyla Garrison BBQ, blues, Elvis, and Beale Street: people around the globe are familiar with Memphis, Tennessee because of its...

by Jeff McCrum Even if you don’t follow basketball, it is likely you have recently heard people talking about one of the biggest trades...

By Adreana Hamilton As technological advancements and artificial intelligence continue to integrate itself into the workforce, so does...

by Sarah Hunter In today’s fast-paced, media-driven society, public relations professionals play a vital role in shaping public...

by Adreana Hamilton Taking a break from social media can be difficult when you have a career that requires closely following it. Feeling...

by Meli Callejas As TikTok's status in the United States hangs in jeopardy, those who use the platform are scrambling to figure out what...

by Makayla Davis Dr. Marie Feagins firing as MSCS Superintendent has unleashed a firestorm of controversy. Memphis-Shelby County Schools...

by Jeff McCrum Once again, the Super Bowl was the largest advertising event of the year. Another Super Bowl has come and gone, and with...

By Kal Reasons 1.      Paradigm Marketing & Creative With a mission to bridge the gap between creative work and measurable impact,...

By Jeffrey McCrum An inevitable fact of working in any industry is dealing with public relations crises. While some PR crises can be...

By Diamond Robinson When it comes to building an audience online, especially in the current age of social media, brand voice matters more...