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  • Writer's pictureAngel Williams-Federick

3 Ways the Music Industry Uses Social Media to Promote Artists

Have you ever wondered how the music industry promotes its artists?

Usually, their marketing and social media teams come up with strategies that allow fans to engage with the artist's music. This way before, throughout, and even after the artist releases their project, fans will have content to interact with until the next project.

1. Dance Trend:

Many times artists have dancing in their videos. This could be used to promote a song or album. Creating a challenge on Instagram and Facebook reel, TikTok, and YouTube Short can most definitely boost sales of songs, as well as views for the artist's music videos. Getting your fans in on your release while posting them on your socials would allow fan loyalty while also getting them excited about your upcoming release.

2. Song Covers:

Having a fan cover a song of yours not only can boost your streams of the song but also allow you to engage with fans who love your music. Posting their cover on your social pages or story allows the fan to get noticed. Which may gain you more fans and more people coming to listen to your song and album.

3. Fan Art:

fan art made by: melisande_illu

Fans love showing their support to their favorite artist. Many use this as a form of art. Having a Reddit can help a musical artist interact with their fans while also being able to see their fan art. Sometimes fans' art is sent to the artist, but most of the time you can see them on social media. Allowing the artist to repost fan art could boost the engagement of the content while also helping them promote their song or album.

Break a leg:

There are many other ways that the music industry can promote its musical artists. These are just a few. Keep in mind it's how the artist would like to communicate with their audience. Remember to show love to both fans and the artist while on social media!

If you haven’t already check out a few other blog posts by the Meeman team!

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