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Dancing with the Stars: A Focus on their Marketing Strategy

By Lilian Wiseman

Over the years, Dancing with The Stars has become more and more popular among different generations. They continue to show the world their amazing ballroom dancing but also drawing newer generations in. 


This year’s approach blends traditional media with digital innovation, ensuring that the show resonates with a diverse audience. The key to their marketing strategy is a strong social media strategy. 


Throughout this year, the show has embraced a large presence on platforms such as TikTok and Instagram through their pro dancers and stars. With this presence, it has brought in a lot of younger viewers that are more connected to the most recent stars that are brought on the show. A lot of their dances have gone viral with “challenges” that viewers have tried themselves which has created a community among their audience.


The stars that have been brought on the show have previously been very interactive with their audience and have kept a huge presence while being on the show that makes people want to continue watching. The stars are very interactive on their personal accounts keeping up with current trends and updating their audience on their daily lives while being on the show. 

This year has been the biggest for Dancing with The Stars with the voting being more than ever and so many more people being involved with the show. The marketing strategy shows us that DWTS is not just a show and that it’s an experience, blending tradition with modern day strategies to keep audiences hooked. If you have never watched the show, then why not start now! 




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