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  • Marshea Oliver

Interactive Branding Meets LA

LA Original just got a makeover. 72 and Funny created an interactive logo for this culture and it is amazing! It is literally as simple as L and A. It’s simplistic but incredibly fascinating and adaptive. It was placed on the bottom of a skateboard with people sitting on the long L. It was also placed on cups, phone cases, candles and clothes. LA Original is actually a company that supports creative entrepreneurs. The logo fits perfectly with their purpose and branding. It’s important that your brand is always on standard and, as far as I see it, they killed it with the idea. The ability to interact with the logo and be creative is wonderful. This gives people the ability to design their own ideas with the logo as the background. There is a hashtag campaign #LAOriginal that is meant for people to use their skills to add to it.

Branding is a huge part of any organization. Constant and effective branding keeps your audience engaged and interested in what your business has to offer. Straying away from what you’re about can cause confusion. Different places call for different styles. Finding the one that fits you can set you up for a great future. Celebrities have their own style of branding especially Beyoncé.

What are your thoughts on the design? Does it have your creative juices flowing? Let us know in the comment section.

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