Since the rise of social media back in 2008, companies/brands have been finding new ways to advertise their brands to people around the world. Instead of having to advertise/promote on television, radio, newspaper or billboards, companies can now advertise to consumers all over the world through apps such as Twitter, Instagram and Facebook. Influencers have impact not only on people in America- but people from all over the world. This article explains that since social media

Posting a message on social media is easy. However, ensuring that the target audience receives the message can be more complicated due to social media algorithms. Those who aren’t new to social media may remember a time when social media posts were seen in chronological order. Currently, the posts seen on a user's timeline is determined by relevance. Relevancy is determined by an algorithm that gathers data from a user’s interactions on the platform. According to Webster, an

Dreamers. Thinkers. Doers. That’s the motto that students at the University of Memphis follow. At Meeman 901 Strategies, we like to consider ourselves the doers. We do strategic communication work in public relations, advertising, and creative mass media. This semester, students involved in Meeman 901 Strategies are working for practicum credit as account leads, executives, designers, strategists and more under the direction of firm director Corinne Baldwin, graduate assistan

Champion. Today, we see a lot of brands making their mark in the industry of branding and fashion merchandising. Nike, Adidas, Reebok, Puma, Supreme, BAPE, and Jordan just to name a few. But one brand that was once forgotten is making a comeback and being revolutionized since 2017. Champion is looking to make their way to the top of the industry as they come back with new and different styles, colors, apparel and more. You can check out other branding movements such as “LA Or

LA Original just got a makeover. 72 and Funny created an interactive logo for this culture and it is amazing! It is literally as simple as L and A. It’s simplistic but incredibly fascinating and adaptive. It was placed on the bottom of a skateboard with people sitting on the long L. It was also placed on cups, phone cases, candles and clothes. LA Original is actually a company that supports creative entrepreneurs. The logo fits perfectly with their purpose and branding. It’

What is Public Relations and why is it important? Public relations (PR) has been defined in many different ways. Just like the many aspects of public relations, the definition is constantly evolving. Public relations can be tied to any activity that helps to build awareness of a company, product, service or technology. The PRSA National Assembly adopted the following definition in 2012: “Public relations is a strategic communication process that builds mutually beneficial rel

To the naked eye companies seem to have it all figured out, but behind the scenes they could be doing worse than they present themselves. Here are five ways to determine who your organization should pitch to: 1. Do your research Find out more about the company’s values and what they stand for as a whole. Take a look at their history, website, and style to be sure that pitching to them is beneficial to your organization. Before actually attempting to present your organization

I know you are sitting there wondering “Why do I need to know this stuff, I already know how to write!” Although writing itself remains consistent, the actual art of writing is ever-changing with new styles and techniques. So improving your writing skills now is more important than ever. And adding to your skills can be easily done with these quick tips that we have come up with: Step 1: Know What You are Trying to Say Take time out to write out the key facts of what you ar

With technology, social media and entrepreneurship constantly growing, there are a number of programs and apps for professionals and students alike to help make work easier and more efficient- check out our three favorite below: Trello Trello makes sharing content between individuals and collaborating on projects simple, a headache-saver for teams of any size. Information is easily accessible making the platform quick and easy to use and the internal team-building options kee

Chance the Rapper hasn’t sold a single album. He has 3 Grammy awards for best new artist, best rap album and best rap performance. His success is undeniable. What made him so successful? Differentiation Chance the Rapper is different. His mixtape, Coloring Book, was released independent of any label and it was free for everyone. He is the first artist to win a Grammy for a streaming-only album. He mixed rap with gospel and created a sound that resonated with fans boosting the

In case you didn’t know, Donald Trump officially became President of the United States on January 20, 2017. Once pictures of the crowd surfaced, they were immediately compared to the size of the crowd at Barack Obama’s ceremony. These photos, along with other bits of evidence, show that the 2017 attendance was much smaller than that of previous years. During the first press briefing of the Trump administration, White House Press Secretary Sean Spicer condemned the media for “

One thing most advertisers, marketers, and companies are familiar with is a budget. Budgets control your life. You can’t do anything unless you can afford to do it. But, in order for your budget to grow, you need to attract more customers. It’s the advertising paradox. Thankfully, if you’re faced with a tight budget, there are low-cost options to promote your business. 1. Email Marketing Sending you followers a recurring email about your business, industry, or other relevant

Fail: Most fragile items have “Handle With Care” on the box, so the item would not be broken from any rough handling. Apparently, Fed Ex employees ignore this specific instruction around the holidays when there’s a gate between them and the front door. Watch this video to see a FedEx employee carelessly throw someone’s monitor that they ordered for Christmas over the gate. FedEx took to Twitter to respond to the video that had 9 million+ views on YouTube. Win: Since 2008, wo

Create beautiful social media posts in seconds straight from your smartphone or iPad. Adobe Spark Post is the easiest way to look like you received an actual graphic design degree. I use a wide range of Adobe Creative Cloud Apps along with the free mobile versions on my iPad. I have noticed that you can’t get the same customizability on the mobile apps, but these free versions are something to look into if you don’t have a designer on staff or if you are trying to post qualit

When a company or brand looks to the Internet to market themselves, social networks like Facebook, Twitter and Instagram come to mind. Some brands, however, overlook the power of video, specifically the YouTube platform. For the past 11 years, YouTube has established itself as a leading digital marketplace where brands can interact with consumers and vice versa. YouTube is the third most visited site in the world with almost five billion videos watched on YouTube every day. A

Once your brand has an online presence, it is important to take advantage of web analytic reports for both website and social media accounts. These reports can give you valuable insights about your brand and how the audience is interacting with it and/or receiving your message. Let’s take a step back. What are web analytics? These are statistical reports that show the owner of a website about their audience and how people behave on the site. You are able to see where in the w

In December of 2013, a new app was created that took texting and facetime and combined them. And the best part? It guaranteed that anything you sent would disappear in a matter of seconds. They called their app “Snapchat,” which was appropriate because of the way one’s photos could be seen then erased forever. Because of this, an age of new technological savvy young adults could get around the stigma that they, and more so the generation before them, had been taught—once on t

Rebranding your company can create exponential growth or an expeditious fail, so you have to construct a plan and execute it with perfection. 1. Think About It First Think about whether your company needs to be rebranded or not. Take Gap. They launched a new design around Christmas of 2010 without any warning. It was a bold, black font over a gradient blue square that looked fresh out of word art. Social media backlash attacked Gap for the bland design and caused the quick

This past week has taken me through many airports back and forth from Memphis where I had the opportunity to fully experience the PR masterpiece that is Delta Airlines. Although there are many individuals who do not prefer Delta for their checked baggage fees and their high-priced tickets, we cannot ignore the fact that they have a rocking PR strategy. From the moment you step onto a Delta flight, you experience nothing but the most high quality PR tactics. The tactics that h