LA Original just got a makeover. 72 and Funny created an interactive logo for this culture and it is amazing! It is literally as simple as L and A. It’s simplistic but incredibly fascinating and adaptive. It was placed on the bottom of a skateboard with people sitting on the long L. It was also placed on cups, phone cases, candles and clothes. LA Original is actually a company that supports creative entrepreneurs. The logo fits perfectly with their purpose and branding. It’

People are quick to say that young adults are the future, but are they really willing to give opportunities to prove it? Here are 3 reasons why you should choose a student-run firm. 1. Low costs Student firms are primarily focused on gaining experience and credibility rather than being paid large amounts of money. You will spend less and usually benefit from the students being so eager to get a chance to work in their selected field of work. Student-run firms usually alrea

When you think of Public Relations (PR), what comes to your mind? Is it your favorite actor a television show or cinema? Many people often associate public relations by what they see on these types of platforms. As an experienced firm. filled with many public relations practitioners, we can tell you that you shouldn’t believe everything that you hear in regards to PR. Once you’ve worked in the field, though, it becomes clear that most depictions are inaccurate. Here are some

Beyoncé is without a doubt one of the biggest stars of today. Besides being a public figure and musical superstar, Beyoncé is a prime example of how to brand for companies and personal brands. Although her musical talents is what she is known for, she definitely knows how to keep up a good brand image. By being authentic, being consistent, and being honest when controversy arises, Beyoncé has remained on top of the game in everything she does. When Bey launched her Ivy Park c

Multiple clothing lines have decided to make a change to the social norm and make a gender-neutral clothing line. H&M, Gap, John Lewis and Zara are just a few. This trend, however, is mostly taking place over in the United Kingdom. Some backlash has come from it but others have just made jokes about it. The interesting thing about this is they are targeting children. Gap UK along with John Lewis are two in particular that did so. No labels, no problem. Instead of there being

I know you are sitting there wondering “Why do I need to know this stuff, I already know how to write!” Although writing itself remains consistent, the actual art of writing is ever-changing with new styles and techniques. So improving your writing skills now is more important than ever. And adding to your skills can be easily done with these quick tips that we have come up with: Step 1: Know What You are Trying to Say Take time out to write out the key facts of what you ar

In case you missed it, Wendy’s social media team is killing the Twitter game. It all started in 2016 when Wendy’s began promoting their 4 for $4 special. Soon after, Burger King came up for a 5 for $4 deal with the tagline, “because 5 is better than 4.” A tweeter asked Wendy’s what they were going to fire back, to which they replied, “edible food.” Then, in the beginning of 2017, a tweeter accused them of using frozen beef for their products. Wendy’s responded to the criticis

University of Memphis PRSSA chapter welcomed public relations professional Beena J. White to speak on identity, brand and image. White is the owner of Cocoabeens Communications, a public relations and consulting firm which she founded in 2007. The motto of her company is “have fun and get things done” because, as she puts it, they’re not having fun when things aren’t getting done. At her firm, she takes an identity approach when she helps clients. White focused on three conce