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  • Taylor Thompson

#ChickenWar2019


For about a year now, Wendy’s has had a strong social media presence, mostly on twitter.

Whoever is running their social media account often “claps back” at any hater that Wendy’s may have.

These past few months, however, Popeye’s released a new chicken sandwich which unleashed an all-out social media war on Chick-Fil-A.

Although Chick-Fil-A is known as “the Lord’s food,” both restaurants had some pretty amusing arguments. The banter continued for about two weeks between Popeye’s and Chick-Fil-A and the comebacks just got funnier and funnier.

Soon, other chicken restaurants joined in. Fans had a lot to say about all the deep-fried drama. Many people were on Chick-Fil-A’s side because of their pleasantness and quickness in the drive-thru or inside of the restaurants. However, after trying the Popeye’s sandwich, many people switched sides, claiming that the Popeye’s sandwich was better than Chick-Fil-A’s sandwich.

Other fans wanted the arguments to stop altogether.

After a couple weeks of the back and forth conversations, Popeye’s ran out of their new, highly coveted sandwiches. It is said that some stores were selling 1,000 sandwiches daily. Then, they released this ad on Twitter.

Check out this article, explaining just how badly people wanted to try the new sandwich.

https://www.cnbc.com/2019/09/09/popeyes-sold-an-estimated-1000-chicken-sandwiches-a-day-doubling-store-traffic.html

Popeye’s chicken sandwich was so popular because of their use of social media and fan engagement. Their marketing strategies really worked out for them, seeing as they sold out pretty quickly.

Though the Twitter fights over Popeye’s versus Chick-Fil-A have now subsided, just a few days ago, McDonald’s decided to join the party.

https://www.washingtonpost.com/news/voraciously/wp/2019/09/17/mcdonalds-is-tardy-to-the-chicken-sandwich-party-with-a-spicy-entry-that-cant-touch-popeyes/

More and more companies and restaurants are joining the social media platforms because that’s where a majority of people are these days. There are 3.48 BILLION people on social media daily. That’s almost half of the whole world. Marketing on social media can really make a difference.

Follow the argument on social media and let us know whose side you’re on!

#socialmedia #marketing #advertising #twitter #memphis #viral #food

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