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  • Steven Scott

The Queen of Trolling

Ever wondered how to take something negative and make it a marketing phenomenon? Then look no further to Queen Bey.

In 2016, following her Super Bowl 50 performance, many started to a campaign to boycott the singer. So, what did she do? While on her Formation World Tour, Beyoncé decided on a unique way of responding to her critics by simply revamping her entire concert merchandise which consisted of various items with the phrase, “Boycott Beyoncé.”

Boycott Beyoncé, was a way of responding to her critics following her Super Bowl performance, in which felt her performance was prompting "anti-police" messages.

The slogan swiped from calls by some law-enforcement organizations to shun her after her “Formation” video and Super Bowl performance. What’s unique about her 2016 PR campaign is the way it has encouraged and capitalized on the assumption of her as someone whom everyone can't agree on.

Officers, including those in Miami, were urged to boycott her music and not volunteer to work at her shows. According to Beyoncé’, anyone who perceives her message as anti-police is completely mistaken. She further stated that she has so much admiration and respect for officers and the families of officers who sacrifice themselves to keep us safe before concluding that she is however against police brutality and injustice.

Sometimes, negative attention leads to the greatest amount publicity there is. This is a perfect example how one artist chose to channel the negative publicity shown and turn it into a marketing opportunity. If you were an artist, would you go the Beyoncé route for as confronting all the negative publicity or would you have done something differently?

For additional blogs pertaining to music head to, and check out the blog over the marketing of Jay Z’s 4:44. I’m sure you’ll be intrigued by the marketing expertise from the dynamic husband and wife duo.

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