by Jeff McCrum Once again, the Super Bowl was the largest advertising event of the year. Another Super Bowl has come and gone, and with...

By Kal Reasons 1.      Paradigm Marketing & Creative With a mission to bridge the gap between creative work and measurable impact,...

By Jeffrey McCrum An inevitable fact of working in any industry is dealing with public relations crises. While some PR crises can be...

By Diamond Robinson When it comes to building an audience online, especially in the current age of social media, brand voice matters more...

By Amaya Lewis Being a college student has its perks. You gain independence, forge new relationships and friendships, but most...

By Sydney Hummel It’s no secret that social media glamourizes the influencer lifestyle, making us envy the near-perfect looking life some...

By ShelbyLynn Curry Formula One is perhaps one of the biggest sports and has a huge following. In 2023, F1 started to become more...

By Lilian Wiseman Over the years, Dancing with The Stars has become more and more popular among different generations. They continue to...

By Kal Reasons As the largest social media platform currently, Meta offers a wide range of options to monetize and manage content for...

By Sydney Hummel The “clean”  beauty industry has been on the rise since the 1990s. It hasn’t been until recent years that more...

By Jeffrey McCrum In the heated run-up to the 2024 U.S. presidential election, language is becoming a key weapon. Campaigns are...

By Amaya Lewis Being a college student can be rough. Balancing schoolwork, PR internships, jobs, and wellness goals while maintaining a...

By Diamond Robinson Seeing your favorite influencer or celebrity in a brand campaign might make you more likely to stay and watch the...

By Cat Garrett Video games are commonly utilized as escapism for demographics of all ages, so when developers and their partners...

By Kal Reasons Photo by Dominic Hampton  on Unsplash   Although Chappell Roan has been releasing music for over a decade, her album “The...

By Melissa Callejas Owning a small business is not for the faint of heart. Maintaining a public image, posting regularly to get traction,...

By Brittany Jackson Crisis management strategies are very important to have when going into the PR field. You will  be tested on the...

By Lilian Wiseman Managing your sorority’s Instagram account is a super fun and creative way to highlight your chapter’s events, values,...

By ShelbyLynn Curry Influencers are all the rage! From posting selfies to vlogging about their day—is it really all fun and games?...

By Taylor Hollands For college students, doom scrolling – that mindless, endless scrolling through bad news and social media – has become...