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How Overconsumption is Overruling TikTok

By Sydney Hummel

It’s no secret that social media glamourizes the influencer lifestyle, making us envy the

near-perfect looking life some people have. While some of them can afford to put their

pitcher of orange juice and milk into another glass pitcher, some of us have started to

recognize that not only is this wasteful and bad for the environment, but also a lifestyle

we don’t want to have.


#TikTokmademebuyit is a hashtag that has over 620 million videos uploaded to it. While

TikTok can help certain brands gain attraction and money, it also leads to a surplus of

waste. TikTok can make viewers feel like they need to be part of a trend, so they can

stay relevant. Fashion hauls from fast fashion brands such as Shein are some of the

most popular content on the app. According to The Roundup, 92 million tons of textiles

end up in landfills each year. TikTok hauls only perpetuate the contribution to landfill

waste.


Another facet to the TikTok overconsumption are Stanley Cups. For example, Target

launched a collab with the upcoming Wicked movie and Stanley, and many YouTube

shorts and TikToks display customers fighting over a 35–55-dollar cup.

Another part of this are people who dress their Stanley up with a backpack filled with

products, charms, use differently shaped ice cube molds, or people who use a snack

compartment on top of the cup. Water bottle trends are a whole other topic, but new

brands of water bottles are also a way for people to think they must fit in with their

peers.


As a result of overconsumption, people have started the “deinfluencing” wave.

Mailchimp says that “deinfluencing is a new trend where influencers discourage their

followers from buying certain products.” Deinfluencing is a way to help educate

consumers on their purchases, and how their purchases effect their physical and/or

mental harm, how to reduce waste, and more.


While trends continue to arise, it is important for us to recognize what is ethical and

unethical.


Visit Meeman 901’s blogs for more content on current trends and news!

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