Your favorite Youtuber, Instagram comedian, and/or fashion blogger are not living their lives out online for free. In fact, many companies reach out to those with a huge follower base in order to help advertise their products. Detox tea anyone? This new age career that they have stumbled on just by finding a niche online is a social media influencer. A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media inf

Engagement, engagement, engagement! This is what keeps blogs and social media pages afloat through all of the noise of the internet. Below you will find ways to start understanding your audience, so that you can begin to increase engagement on your blog. 1. Understanding Your Target Audience Ask yourself, “What do my readers need from me?” or “Who does my blog help?” The answers to these questions can help you understand who your blog is targeting. Understanding your audience

Social media is the best place for musicians, professional or not, to build and sustain direct-to-fan engagement. Here are three ways to utilize social media to help increase your direct-to-fan engagement and increase your fan base: 1.Create a Website: Every musician or band should have a website because it is usually the first thing fans see. The website should follow your brand and show the band’s true personality. Having a website will allow fans access to all of your band