How To Market Your Small Business
Choosing the right path to marketing your business can get overwhelming very quickly.
Here’s some tips on how to effectively market your business to potential customers.
Before You Market Your Small Business…
Do your research
How will you know you will effectively run your business? Where is the demand in which you can meet for your business? Answering these questions will help with determining what you can provide, and how you can bring in consisten business.
Whether your business consists of services or goods, you cannot make the mistake in selling or offering to just “anyone.” With that being said, it’s best to have a target audience for your business.
Determine your target audience
Your target audience consists of people, or customers, that are interested in what your business may consist of. Are you selling beauty products? What age range or gender will those products appeal more to? Are you offering massage services for men and women? These types of questions are good to ask when it comes to developing your brand/business.
Gain a strong online presence
Did you know that 97% of people find out about local businesses online? Read more here .
As a small business owner myself, I have found it very useful to maintain a strong online presence meaning I pick specific days and times in which I advertise the products I sell to gain traffic and hopefully reach a new customer, just from posting!
Social media apps such as Facebook (really great tool for marketing your business), Twitter and Instagram are great for creating traffic for your business.
Get connected, Stay Connected.
For your small business, it’s easier to make it more personal for your customers, versus many large companies. This can have a positive and negative affect for your business, depending on how you want to maneuver it, and what your long term goals are. If you want more of a personal connected kind of business but still want to have a broad marketing strategy, try Inbound marketing. This enables local business owners to market their business by gaining meaningful and lasting relationships with their customers, no matter the journey of their business.
There are three steps for this method when marketing your business with inbound marketing and it is as follows:
Whether you’re thinking about starting a business, or are just starting out, you just have to know which route you will want to take for your business. Come up with short term and long term goals, utilize the technology you use everyday (phones, computer, digital apps, etc.) and determine your target audience. There are great links to follow for more tips on how to market your business. Click here to gain access to 26 steps on how to market your small business in 2020.