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  • Writer's pictureAngel William-Fredrick

How to Build a Target Audience Persona

Have you always wanted to know how to build a target audience persona?

It is pretty easy once you know the basics. With these tips, you will be able to create your dream target audience for any channels you want to reach after.

What is a Target Audience Persona?

First, what is a target audience persona? Many people also call this buyer persona. This is a short biography of a person (sometimes they are fictional) that represents the audience you want your business to target. Many of these target audience personas are based on research like interviews or surveys.

  1. Who they are?

When creating a target audience persona, you will have to identify their demographics. Make sure you have:

  • Age

  • Gender

  • Race

  • Occupation

  • Stage of Life

  • Income

  • Education

This way you can see the specific target your business wants to hit. This will also make the persona feel real.

  1. Where are you from?

Identifying where your persona lives can help you target a specific area.

Knowing where your audience is from could help with your target geographics.

List out:

  • Where the person lives

  • Where the person is from

  1. What do you do for fun?

Knowing what your target audience likes to do for fun can help you when marketing to them. Also, this could see if your company or product is used by them daily!

  1. What Media do they use?

Looking to see what platform or media usage your target audience goes on the most will be a big help. This way you can target a certain platform, which will gain more reach and engagement on your content.

Building a Target Audience persona can help gain insights into what your followers or customers want out of their experience with your brand. Having these four major points in your persona will more than likely boost your brand content.

Want to know to hear more about Public Relations, Marketing, and Social Media tips? Check out more blog posts from Meeman 901!

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