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How YouTube made Minecraft popular once again


The now 10-year-old block-building game/survival simulator Minecraft is experiencing a resurgence in popularity thanks to exposure from popular YouTube personalities.

The game has always been a somewhat popular topic on YouTube, but it’s popularity had waned until earlier this year. The game has since exploded in popularity after the famous YouTubers “Keemstar” and Felix “PewDiePie”Kjellberg began posting Minecraft videos on the site.

The game has always been a somewhat popular topic on YouTube, but it’s popularity had waned until earlier this year. The game has since exploded in popularity after the famous YouTubers “Keemstar” and Felix “PewDiePie”Kjellberg began posting Minecraft videos on the site.

In late June, The YouTube gossip reporter “Keemstar” began hosting Minecraft competitions with popular internet personalities like Tyler “Ninja” Blevins, James Charles and PewDiePie. And In July, PewDiePie uploaded the first video of his ongoing Minecraft series, which has since gained 32 million views on YouTube.

Since then it seems like everyone on the website has uploaded at least one Minecraft video since then. YouTubers “Jacksepticeye, “CinnamonToastKen” and even Jack Black have made Minecraft videos with Felix.

Many smaller YouTubers have also started their own series in the wake of this trend. However, PewDiePie’s remains the most popular.

As a result of all this, Minecraft has surpassed Fortnite as the most searched game on YouTube, and reached 112 million monthly players as of September 2019. That’s more that Fortnite’s monthly player count, which peaked at 78.3 million players in August 2018.

This rise in popularity shows just how powerful influencers can be in making a game popular.

To the game’s credit, Minecraft was already regaining popularity in early 2019 because new updates and features being added to the game. However, there is no denying that the influence of large YouTubers has launched the game into the limelight once again.

SO, will you be playing Minecraft anytime soon?

#minecraft #youtube #social #blog #subscribers #popular #marketing

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