Color Me Purple
For most of us, sleep is a pretty important part of our lives… or more specifically, our beds. According to a study done by pubmed.gov, we spend 1/3 of our lives sleeping or attempting to do so.. that’s a lot of time to spend in something that’s uncomfortable.
Purple is a mattress company that claims they have “single-handedly made all other mattresses obsolete.” Purple stays competitive by offering lower prices and offering convenient deliveries.
They are active on Facebook with 624,636 people following their page, and they interact daily with their customers making comical videos as well as staying up to date with their posts. By networking with millennials, they are increasing their online presence and extending their reach past our generation.
“So sciency, it’ll put you to sleep” is one of their main taglines. Instead of just claiming they’re the best, they’re using science to draw you in. In their videos, they are also completely casual. Instead of trying to impress you with tons of numbers and facts, they say “98% memory foam is 98% crap. That’s a lot of crap you’re sleeping on brother.. and sister.. you guys..” Instead of being formal and rigid with their script, they are using conversational lines.
Check out another similar brand for millennials.
Tweet us @Meeman901 with your thoughts!