The average attention span of a goldfish is 9 seconds. The average attention span of a millennial is 5 to 6 seconds. I know right… interesting.
One of the main challenges businesses face is capturing the attention of the millennial audience (age 18-25). Millennials are extremely busy with school, work, and friends. We also can’t forget they have to constantly check their social media accounts to make sure they don't miss any of the latest news, drama, or gossip. So, when millennials have literally 100 things on their mind and to-do lists at all times, how is a business supposed to catch their eye?
Targeting millennials as primary consumers can be very profitable to a business because they are the hardest age group to gain. Because they are so difficult to secure, why not put more of an emphasis on catering to them. Millennials have fast-track lives so in order to fit into their agenda, try making your advertisements/business messages/commercials/etc. short and sweet. Millennials need simplicity that still stands out to them and leaves an impression. Create a brand that your company can evolve with that will be recognizable and stand out against other businesses. For instance, when you see the big red circle with the big red dot in the middle, you automatically know it is Target.
Keeping in mind that with the large social media presence millennials maintain, they are more likely to notice businesses via their phones versus on a billboard or at a grocery store. Therefore, a companies branding on social media can be more recognizable by using the same colors and designs throughout each social media platform to ensure their brand is distinctly noticeable.
Brand recognition is arguably the most important part of a business and utilizing these techniques can put you on the right track for bettering your business and creating a brand that millennials choose to notice.
For more information about branding, check out Marquez Powell’s blog post here.