#PublicRelations

Feb 9, 2017
2 min

Social Media for Social Change: The Women’s March

Photo by Timonthy Fadek via Wired If you live in the United States and are even halfway aware of the world around you, you know that there has been controversy galore. Emotions and tensions have been high for many groups of individuals in America and around the world and the 2016 presidential race was sure to heighten those fears. For Hawaiian native Teresa Shook, it was a call to action. It all started when she was devastated by the results of the 2016 presidential race. In

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PR Wins and Fails during the Holiday Season

Rachel Patterson and James Huff

Dec 1, 2016
3 min

PR Wins and Fails during the Holiday Season

Fail: Most fragile items have “Handle With Care” on the box, so the item would not be broken from any rough handling. Apparently, Fed Ex employees ignore this specific instruction around the holidays when there’s a gate between them and the front door. Watch this video to see a FedEx employee carelessly throw someone’s monitor that they ordered for Christmas over the gate. FedEx took to Twitter to respond to the video that had 9 million+ views on YouTube. Win: Since 2008, wo

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Three Reasons Why Volunteering is Valuable to Communication Majors

Landry Starks

Nov 14, 2016
1 min

Three Reasons Why Volunteering is Valuable to Communication Majors

Volunteering with an organization creates a sense of importance to the volunteers. It is a way for someone to see themselves directly make a positive impact on something else. But why should people going into communications (Public Relations, advertising, journalism, etc.) be focused on volunteering? Well, here are three examples of how it can positively impact those individuals: 1. Volunteering can prepare you for your future career by giving you the opportunity to networ

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Urban Outfitters Makes the Holocaust Hipster Fashion?

Landry Starks

Oct 28, 2016
2 min

Urban Outfitters Makes the Holocaust Hipster Fashion?

Urban Outfitters are known for their hipster style and their edgy clothing styles; however, how far is too far when pushing the envelope. Well that’s what this store found out the hard way. In 2015, Urban came out with a tapestry that bore a striking resemblance to the uniforms worn by gay male prisoners in Nazi concentration camps during the Holocaust. It was striped with an upside-down pink triangle. This quickly outraged many consumers and it was pulled from the shelf. But

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Ill-Worded Advertisement leads to impersonal apology

Rachel Patterson

Oct 7, 2016
2 min

Ill-Worded Advertisement leads to impersonal apology

A Bloomingdale’s holiday advertisement caused a scandal in late 2015 by demonstrating a lack of communication and lack of foresight on how it would be received by their clients. The ad, which featured a sharply dressed man gazing at a woman whose head is turned in laughter, would have been acceptable if it were not for the tagline. “Spike your best friend’s eggnog when they’re not looking”. Many consumers were “sickened and shocked” by the ad’s suggestive text. It was cal

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6 Common Misconceptions About Public Relations

Kalyn Treece

Oct 7, 2016
2 min

6 Common Misconceptions About Public Relations

Most people really don’t understand what public relations is, my family included. When I told them I wanted to become a PR practitioner, they were actually mad because they thought that meant lying to people and covering up scandals. If you’re having this problem, here are some common misconceptions that might help: 1. PR and advertising are the same thing. PR and advertising work well together and go hand-in-hand, but there is a difference. The number one difference i

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The Academy’s Response to #OscarsSoWhite: Did they get it right?

Angela Williams

May 19, 2016
4 min

The Academy’s Response to #OscarsSoWhite: Did they get it right?

The controversy heard ‘round the world. The #OscarsSoWhite hashtag was birthed by April Reign and quickly gained the attention of millions. The hashtag gained even more momentum when Jada Pinkett-Smith took to the web with a video that would break the internet and rally the black entertainment community to take a stand. The Oscars, also known as the Academy Awards, remained silent for a while, but quickly realized that this PR controversy was not going to go away any time soo

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Kimberly King

May 13, 2016
2 min

Public Relations Takes Flight

This past week has taken me through many airports back and forth from Memphis where I had the opportunity to fully experience the PR masterpiece that is Delta Airlines. Although there are many individuals who do not prefer Delta for their checked baggage fees and their high-priced tickets, we cannot ignore the fact that they have a rocking PR strategy. From the moment you step onto a Delta flight, you experience nothing but the most high quality PR tactics. The tactics that h

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Audrey Caney

May 11, 2016
2 min

Jet Blue: A Social Media Case Study

Jet Blue Airlines has been rising to new heights in more places than just the sky. A social media standout, Jet Blue is using Twitter and Facebook to communicate with their passengers in different, exciting ways that set them apart from other airlines. For brands, social media is the best way to convey corporate identity and control the image of your organization. Jet Blue is taking advantage of this by using their social media accounts as a direct connection to their passeng

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How Can Using Public Relations Skills Impact the Way You Shop?

Kerri Holiday

May 10, 2016
3 min

How Can Using Public Relations Skills Impact the Way You Shop?

One thing that I have learned about the world of public relations is that it walks hand-in-hand with shopping. In so many ways, they’re almost like long lost twins. The process might appear time consuming, but the efforts will be rewarded in the end. Good practitioners get the best results because they put in the time and the work. Here are four examples of how public relations practices are just like shopping. Research. Like PR practitioners, good customers always do their h

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Expecting the Unexpected: A Short Guide to Crisis Management

Kimberly King

May 9, 2016
2 min

Expecting the Unexpected: A Short Guide to Crisis Management

You own a small, local eatery in your town’s downtown square. Everyone loves your food and business is growing exponentially by the month…until one, then two, then fifteen of your regular customers come down with bad cases of food poisoning. It is all over the Internet, social media and the local TV station. What do you do? Although this crisis situation may seem small compared to many known crises ,such as toy recalls or corporate scandals, it is still a great learning examp

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The Difference Between Public Relations and Media Relations

Ericka Smith

Apr 29, 2016
2 min

The Difference Between Public Relations and Media Relations

Are public relations and media relations interchangeable? That has been a burning question for decades but many public relations practitioners would say no. Though the concepts cross paths, public relations deals with every public of an organization, while media relations focuses solely on publicity. According to the Public Relations Society of America (PRSA), “Public relations is a strategic communications process that builds mutually beneficial relationships between organiz

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The Media Generator: Creating Content from Relationships

Catherine-Anne Collins

Apr 28, 2016
2 min

The Media Generator: Creating Content from Relationships

Social media is one of the most important resources a business can tap into in the 21st century. Knowing how to manipulate social media outlets for each individual client is essential to a business’ success. PR firms more often than not have multiple clients, and therefore must learn how to create content that will be most efficient in the world of social media. Understanding a client’s products or services is the first step in generating eye-catching material that draws in n

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