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  • Eli Ostrow

Leveraging X's Lack of Content Moderation in Your Social Media Strategy


In recent years, the issue of content moderation on social media platforms has become increasingly prominent. Every content creator or social media professional at some point in their career has made a post and had it removed by the platform for not passing a guideline of some sort. With concerns about misinformation, hate speech, and harmful content circulating online, some users are seeking alternatives that prioritize transparency and freedom of expression. 

One platform that has gained attention in this regard is X (formerly Twitter), known for its minimal content moderation policies. While this approach may raise concerns, social media professionals should look at it through a different lens. The lack of moderation presents a unique opportunity to ensure your videos are published without the worry of being moderated. 

Build Organic Connections

A huge advantage of X's approach to content moderation is the potential to build more authentic and organic connections with your audience. Without the pressure to conform and adhere to strict guidelines, users can express themselves more freely and authentically. This authenticity can help foster deeper connections with followers who appreciate genuine and unfiltered content, ultimately strengthening your online presence. 

Embrace Diverse Perspectives

Another key benefit of X's lack of content moderation is the freedom it affords its users to express diverse perspectives and opinions. Unlike platforms with stricter moderation policies, X allows for a wide range of voices to be heard. As a result, users have the opportunity to engage with a more diverse array of ideas and viewpoints. 

Best Practices for Incorporating X into your Social Media Strategy

Incorporating X into your social media strategy can complement your existing efforts on other platforms . To maximize the benefits of X's lack of content moderation, consider the following strategies:

  • Be Authentic: Share genuine and unfiltered content that resonates with your audience, that they cannot see on other platforms such as Instagram or YouTube. 

  • Encourage Dialogue: Foster meaningful discussions and engage with followers who hold differing perspectives. The main reason X has low content moderation is because they want their users to exercise their first amendment rights online as well. 

Stay Aware: Remain vigilant and proactive in addressing any harmful or offensive content that may arise.



As social media professionals, it is our job to be on the forefront of the digital world, and sometimes requires creativity. While many people see the lack of moderation on X as a disadvantage, it is important to view this as an advantage or part of a well rounded social media strategy. 

For more tips on how to incorporate X into a social media marketing strategy be sure to view Meeman 901’s website.

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