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  • Kendall Jones

Keep Your Day Job or Become an Influencer?

In the world of an ever-evolving digital landscape, it is easy to wonder how much influencers are making annually. From fashion queens and makeup artists to sports commentators and tech gurus, influencers have become a prominent factor in consumer behavior. Because these influencers have such a strong impact on consumers, they are making quite a profit.

So, how much are they actually making?

As of 2024, the earnings of influencers vary depending on factors such as platform, reach, and niche. Mega influencers, like Alix Earle and Charli D’Amelio, have millions of followers and can command larger amounts of compensation for brand deals and sponsorships. These types of influencers can make anywhere between $100,000 to several million dollars annually, depending on their status.    

Moving on to macro influencers

Macro influencers, like chef Dennis Prescott, have less followers than mega influencers, so in turn, make less money from brand deals and sponsorships. These influencers have a few hundred thousand followers, and make anywhere from $10,000 to $100,000 annually. In this category, influencers can turn their passion into a profit, with the right tools and creativity. 

Micro-influencers, keep your day job..

Micro influencers have tens of thousands of followers, but still make an earning for their sponsored posts; just not as much as mega or macro influencers. Depending on their reach, micro-influencers can make upwards of $1,000 to $10,000 per sponsored post. These influencers capitalize on their loyal followers, whereas mega and macro influencers reach a larger audience and do not solely rely on loyalty. 

The earning potential for influencers depends on a variety of factors, but there is opportunity for everyone, and money can be made from paid sponsorships and deals. So, find your niche and post away! 

Want to learn more about influencer’s income? Read more about it here.

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