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How to Use Hashtags on TikTok to Grow Your Audience and Find Your Niche




Hashtags have always played a huge role in boosting social media content since it was first used in 2007 by Chris Messina on Twitter. It then began to be used greatly for many different reasons including political campaigns, marketing campaigns, and trending topics. 


The benefit of hashtags is to make the content appear to users when the specific hashtag is searched. There are countless of users, companies, and organizations that indulge greatly in the use of hashtags in order to boost the views of their content and catch the audience’s eyes.  


TikTok is a social media platform that has skyrocketed and grown immensely since 2018 and grew even more during the pandemic in 2020. The app currently has over one billion users, making it the fourth largest social media platform in the world. It is used and loved by many, and it has become such a hotspot for social media marketing strategies. 






So how does one know the right hashtags to use for their specific TikTok content? The important hashtags to always include with your content are ones that describe what your video is about. For example, if you create content about fashion, hashtags talking about fashion would be ideal. 


Other hashtags that can also help grow your audience are ones that are currently trending. #FYP is one specifically that many users have continued to use throughout the years in order to place themselves on the For You Page, which helps gain views. 


This also helps many content creators find their niche as they are able to place themselves in a specific community in order to reach the exact audience that they are seeking to reach. The more consistent your content and hashtags are about a specific category, the better you will be able to reach and grow your desired audience. 


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