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  • Anautica McKenzie

How to Find Your Audience on TikTok


Are you having trouble finding just the right audience for your videos? You’re recording content and viewing your analytics to figure out who is your sole audience and what content keeps the people coming back for more. This blog will talk through some tips and tricks to help you find that audience.


Boost Your Profile

Boosting your profile on TikTok requires a combination of strategies to increase your following. Here are some tips to help you boost your profile on TikTok:

  • Making a TikTok profile that shows exactly what your profile is about. Placing words within your bio that brings attention to just the right audience and makes it easier for upcoming viewers. 

  • Picking out  an attention-grabbing username that shows the niche of your art. Don't make it too long or difficult to recall. For business requests or collaborations, you can offer contact information such as an email address or social network handles.

  •  Content that feels genuine and relatable has a higher chance of generating interest from audiences. Share your personality, be real, and stick to what content makes your audience come back for more. 


Use of Hashtags

Using relevant tags within your videos makes it easily accessible. The keywords used alerts your target audience especially in certain things they are looking for within the app. You could also think about using specific tags that are relevant to your content in order to boost the visibility of your video. This can assist you in focusing on an interesting and targeted audience. Making sure your tags connect back with your video that is being watched and that it isn’t misleading. Keep an eye on the tags that are driving the most traffic and connection, and update the tagging method as needed. 


Promotion of Videos


Sharing out your TikTok videos across other platforms helps build in your community, adds more views and traffic for prospective followers. Different user bases and demographics are drawn to different social media platforms. Sharing your material on several platforms gives you the chance to connect with a wider range of people. Use of the built-in analytics tools on TikTok to learn more about the engagement numbers, demographics, and outcomes of your postings.



Know the Trends

Being able to understand and be in the know of the trends within the TikTok community. Finding your niche and knowing “what’s in style” as it can relate to the audience you are reaching within your content.

 Experimenting and creating content allows your audience to see you in a new element. Being able to place your own twist on the current trends helps you find your niche in your own individuality. By doing this, you may remain up to date and make connections with other users who have the same tastes in trends.


Interact with Audience

TikTok is a community of people globally that builds in connections. Knowing exactly what your audience enjoys is what makes your account better. You should ask questions and respond to questions underneath your videos.

 You may make your TikTok account better and have a stronger online presence by regularly interacting with your followers and providing content that speaks to them. Making sure that you are adapting to your audience as it would leave room to understand your audience and help in your approach content wise. 


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