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How to Create Your Own Personal Brand


In today’s ever-changing world, personal branding is more important than ever. A brand is something that includes your identity, public image, and story which in turn influences the public’s perception of you. Harrison Monarth of ‘Harvard Business Review’ explains in an article that “whereas reputation is about credibility, your personal brand is about visibility and the values that you outwardly represent.” 



Personal branding is now a fundamental part of everyone’s career and success. Whether you’re a student, an entrepreneur, a freelancer, or a social media creative, a brand is something that you can take with you wherever you go. But how can you build upon it? I’ll tell you three important steps now.


1. Find What Makes You Unique

At the core of every successful personal brand is an understanding of what makes you different from everyone else. To do this, you can brainstorm things such as what skills you have, things that you’re interested in (such as movies, tv, music, etc.), and experiences that have made you who you are. After doing this, you have a clear idea of what makes you different and how to use it to your advantage.


2. Identify Your Target Audience

Knowing who you are marketing to is very important. The target audience is the specific group that you are marketing to. Entrepreneur Marco Salazar says, “Who you decide to focus on should be based on two things: the goal of your brand and the people who can best benefit from your unique skills and talents”. So, for example, if you like slime your target audience would most likely be little kids. There is always a target audience for what you want to promote, you just have to find it.


3. Create an Online Presence 

In today’s digital age, the internet is important. It’s important to not only have your own website, but social media channels as well. Your online presence can sometimes be the first and only impression that you leave upon people. It’s important to keep your digital footprint clean and ensure that your online presence coincides with the brand that you have in real-life interactions. Staying consistent and using eye-catching content can take you a long way.  



In conclusion, creating a personal brand is a purposeful and continuing effort that requires you to act with self-awareness and consistency. When you can show people your uniqueness and compelling stories, it can represent who you are and set you up for success in the future. 


So go out and start building your brand today!



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