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  • Eli Ostrow

How Short Videos Are Changing What We Watch

In today's world, we're all about quick and easy entertainment. That's where short-form content comes in, like the stuff you see on TikTok, Instagram Reels, and YouTube Shorts. These short videos, usually just a few seconds to a minute long, are taking over our screens and changing the way we enjoy entertainment. Here's what that means as it relates to tv America’s former favorite pastime. 

Why Short Videos Are So Popular

Ever find yourself scrolling through your phone, looking for something fun to watch? Short videos found on social media are perfect for those moments. They're bite-sized and ready to go whenever you are. Plus, they're designed to grab your attention fast, which is great for our busy lives.

Social Media Everywhere

We're all glued to our phones, and social media is a big reason why. Browsing apps like TikTok, Instagram, Facebook and YouTube are one of the most popular activities of smartphone users. TikTok alone has billions of users worldwide! And now, with features like Instagram Reels and YouTube Shorts, short videos are popping up everywhere we look.

Bye-Bye Cable TV

Remember the days of flipping through channels on cable TV? Well, those days are fading fast. Instead of sticking to a TV schedule, we're choosing what we want to watch, when we want to watch it. That means less time spent on the channel guide and more time on our favorite social media apps.

What This Means for TV

With more of us tuning in to short videos on social media, cable TV is feeling the heat. People are ditching their cable subscriptions in favor of streaming services and social media platforms. It's called cord-cutting, and it's changing the TV game for good.


Short videos are the new norm when it comes to entertainment. They're quick, they're fun, and they're everywhere. As we spend more time on social media, cable TV is taking a backseat. As digital marketers, it is important to recognize this trend and adapt strategies based on it. The best way to plug a product may no longer be a 30 second commercial but it may be a 30 second unboxing video on Instagram by an influencer. 

Check out Meeman 901 Strategies for more!

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