Are Influencer Collaborations Risky for Business?
For the past decade, the beauty industry has experience a resurgence in customer interaction and interest. The Youtube beauty culture has been a large help in how the industry has changed. Reviews and tutorials have saturated the internet with information on brands and their products. This interaction eventually laid the foundation for influencer collaborations with Youtubers and bloggers. Now, brands are getting more exposure than ever, virtually free advertising to potenti