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Layla Christy

Feb 23
2 min

Why Canva is a New Business’ Dream.

Photo by cottonbro studio: https://www.pexels.com/photo/person-using-a-smartphone-5054358/ By Layla Christy January 25 2023 Starting a new business on its own is already a daunting task, but to be expected to manage the business’ online presence as well can seem absolutely overwhelming. Luckily, there is a tool that can easily take bland social media and websites into a professional looking brand with just a few templates. According to its website, “Canva is an online design

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Katia Diaz

Feb 22
2 min

3 Ideas for Instagram Reels You Can Use to Promote Your Brand

Having your own brand and creating content that will effectively market yourself to customers can become difficult over time. Video content promoting a brand’s product receives more engagement and interaction than a regular old picture. Instagram Reels are the perfect way to promote your brand in a fun and creative way. Here are three Instagram Reals ideas to get you started and help you improve your social media strategy. Create How-to Videos Creating how-to videos showing o

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Rachel Crawford

Mar 23, 2020
2 min

My Journey to Give Up Social Media

Are you in a “new year, new you” mindset? Do you want to start fresh with a whole new mindset? If so, look no further than deleting your social media accounts. Now this may sound strange for many but hear me out. Social media has become second nature in American society mainly among Millennials and Gen Z-ers. One cannot wake up in the morning without opening an app. Meeting new people is more common in cyberspace than it is to meet face to face. Christmas card photos, pregnan

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4 Ways to Become An Instagram Influencer

Lauren Wright

Mar 23, 2020
3 min

4 Ways to Become An Instagram Influencer

Within the last few years, Instagram has grown from a platform to share pictures of your life with your family and friends, to a thriving business of product placement and brand building. With Instagram having an increase in use since its founding in 2010, brands have been able to use people on Instagram to advertise their products and reach a larger audience than normal advertising. These people are known as influencers, for their ability to influence their large followings,

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YouTube Star Nikkie Tutorials Comes Out as Trans

KiKi Savely

Feb 12, 2020
2 min

YouTube Star Nikkie Tutorials Comes Out as Trans

It was only January 13 when YouTube beauty blogger Nikkie Tutorials dropped some major news. This was a story that not even Raven could foresee. The 17-minute video she posted on YouTube titled, “I’m Coming Out”, left fans unsure of what she was coming out of. In late 2019, she was engaged to her long-time boyfriend. Many comments speculated that she may be bisexual, and others were way off mark. In the video, Nikkie came out as a proud transgender woman. The heartfelt video

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Rose Johnson

Oct 9, 2019
2 min

Famous Social Media Doggos

Check out the “Pet Age” that has taken social media by storm with many famous social media dogs. These dogs act as celebrities and have thousands to millions of followers on platforms, including Instagram, Twitter, Facebook and YouTube. These famous dogs have become so popular through their pet owners who take the initiative to create their furry friends an account. Here are a few loving animals that many users on social media adore: Boo the Pomeranian Boo, the Pomeranian who

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Savage X Fenty Redefines the Term Sexy Forever

Nandi Mbassi Nkoa

Oct 2, 2019
1 min

Savage X Fenty Redefines the Term Sexy Forever

Robyn Fenty, more prominently known as Rihanna, put on the biggest lingerie fashion show of 2019. During the lingerie show, Rihanna featured models of all shapes, sizes, races, abilities, and genders. The show featured trans models, amputee models, plus sized models and anyone in any category you can think of. This was a huge deal in the realm of inclusivity because in the past, Savage X Fenty’s biggest competitor, Victoria’s Secret, has refused to use plus sized or trans mod

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Is the new Instagram Algorithm Algo-right or Algo-wrong

Cynthia Castor

Oct 1, 2018
1 min

Is the new Instagram Algorithm Algo-right or Algo-wrong

As an avid Instagram user, I’ve noticed that algorithm changes within the app. Especially for non-tech savvy users, these changes can be quite confusing and sometimes even frustrating. The last algorithm change Instagram occurred on March 22 of this year in order to provide more relevant content for its users. The previous algorithm allowed users to predict and post when followers were more active ,but now, according to a Later post, users feed is now based on the users’ inte

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Work, Work, Work: Lessons Brands Can Learn From Rihanna

Marquez Powell

Sep 25, 2017
2 min

Work, Work, Work: Lessons Brands Can Learn From Rihanna

Rihanna recently released her highly anticipated cosmetic line, Fenty Beauty. Along with that, she’s a musical superstar, model, and fashion designer. Her success speaks for itself. How does she do it? Inclusiveness Rihanna released her Fenty Beauty line earlier this week. Fans and beauty warriors around the world were excited about the cosmetic line release, and Rihanna surely did not let them down. The launch of Fenty Beauty included 40 shades of foundation, or ProFiltr as

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How to Write for Different Social Media Platforms

Mckinley Jordan

Sep 25, 2017
2 min

How to Write for Different Social Media Platforms

When using social media platforms for your brand, a good thing to think about first is the demographics that use each platform. By knowing this information, you can see who to target on each platform. From there, it’s easier to see how to best use each platform to create a brand image and spread your brand’s message. Using each social media platform to complement the other instead of cross-posting between platforms is a great way to ensure your content seems new and relevant.

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Ways to Improve Communication Skills for Your Student Organization

Kyland Evans

Sep 25, 2017
2 min

Ways to Improve Communication Skills for Your Student Organization

Student organizations are one of the few outlets college students have to branch out and get to know their peers while staying academically focused. They give students a way to use their time productively and excel within a field that they are interested in. While there are obvious benefits to joining, one of the hardest focuses for these organizations is outreach. A common worry students have before committing to an organization is if they have enough time to partake in meet

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Mar 13, 2017
2 min

Sawyer Hartman Lightroom Presets: Take Your Photos to the Next Level

How Strong Photos Can Elevate Your Brand Reaching your audience is the most important goal for brands, and social media has been the latest frontier to develop your visual presence online. Keeping up with high-quality original content can be an expensive cost for brands, and that's why Sawyer Hartman's Lightroom Presets are a revolutionary tool at an affordable cost of $40. Sawyer Hartman Lightroom Presets Sawyer Hartman is a photographer and filmmaker based in California. Ha

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Garrett Pilgrim

Mar 11, 2017
2 min

Tips and Tricks for Mobile Photography

Strong visuals are proven to increase online engagement and, luckily, smartphones come equipped with cameras capable of taking quality photos and videos. There are several tricks to make a splash with your smartphone photography. Setting the right quality In the settings menu on iPhones, you can adjust the quality of photos, videos, and slo-mo recordings. Simply open your Settings app, then go to Photos & Camera where you can adjust these settings. The right quality depends o

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The Future of Social Media: Visual Based Platforms

Garrett Pilgrim

Nov 14, 2016
2 min

The Future of Social Media: Visual Based Platforms

Social media has transformed since its birth. Platforms have come and gone from AOL to MySpace to Facebook and Twitter. Now, there is a trend toward more image-based platforms among teenagers with Snapchat and Instagram showing growth and strong numbers. On the other side, networks that do not rely as heavily on images, like Facebook and Twitter, are being used less often. Snapchat’s and Instagram’s usage has more growth among teens. According to Adweek, monthly teen use of S

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Welcome to the New Age: Why Instagram Stories are a Blessing to Brands

Arian Hill

Oct 7, 2016
3 min

Welcome to the New Age: Why Instagram Stories are a Blessing to Brands

On August 2nd, Instagram made a bold move and launched Instagram Stories—a new feature to the existing social media platform that would turn out be a beautiful innovation for brands. How Instagram Stories Work Instagram Stories are a feature recently added to Instagram where users can upload a 10-second long photo or video that disappears after 24 hours. The “stories” appear in a bar at the top of your news feed. If an account you follow has posted new content on their s

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How Brands Should React to Instagram’s New Format

Audrey Chaney

May 16, 2016
2 min

How Brands Should React to Instagram’s New Format

Instagram as users currently know it is about to change. As you have probably heard, Instagram is changing it’s timeline from chronological order to an algorithm that will show you what it thinks you want to see most. Instagram announced the upcoming change in a recent blog post. It said, “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”

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