Are you in a “new year, new you” mindset? Do you want to start fresh with a whole new mindset? If so, look no further than deleting your social media accounts. Now this may sound strange for many but hear me out. Social media has become second nature in American society mainly among Millennials and Gen Z-ers. One cannot wake up in the morning without opening an app. Meeting new people is more common in cyberspace than it is to meet face to face. Christmas card photos, pregnan

Brands have tons of great ideas, but sometimes they have some terrible ones. In these next few examples we will take a look at some of the worst PR blunders in recent years! Some of these really make you wonder how so many people had to approve them and didn’t catch the big mistakes. 1. Kendall Jenner and that Pepsi ad: During one of the most divisive times in our country’s recent years, Pepsi decided it was they who could repair the brokenness among us with a simple Pepsi so

As an avid Instagram user, I’ve noticed that algorithm changes within the app. Especially for non-tech savvy users, these changes can be quite confusing and sometimes even frustrating. The last algorithm change Instagram occurred on March 22 of this year in order to provide more relevant content for its users. The previous algorithm allowed users to predict and post when followers were more active ,but now, according to a Later post, users feed is now based on the users’ inte

On January 11th, Facebook announced its News Feed Algorithm was being altered to favor posts from friends and family over those from publishers and pages. According to the Facebook CEO, Mark Zuckerburg, the algorithm is being tweaked to “prioritize posts that spark conversations and meaningful reactions between people”. While certain Facebook users found this information encouraging, marketers, agencies and others in this realm of public relations and advertising reacted swif

Facebook is one of the largest social media platforms to date and it is known for it competing features. It continues to add new features for its users to explore, but with something new and fun comes something dark. Facebook launched it’s live video feature August 2015 only available to verified accounts, but was available for every user April 2016. Since then live videos from celebrities communicating with fans and people just sharing their everyday lives have been seen on

Facebook is an ever changing landscape and one of the biggest innovations that the platform added lately is a live streaming tool, which allows any person or page using the app to go live and talk to people following them. From a brand standpoint, there are positives and negatives that go with a tool like this and here are some to know about. 1. PRO: You can talk directly with fans and/or consumers With Facebook Live, you will be able to talk directly to the audience that alr

While scrolling through your Facebook newsfeed, you see cute videos of puppies, and endless amounts of “fail” videos, and a ton of advertisements. With Facebook, you are shown videos of amazing products being used by stars such as Chip and Joanna Gaines and their new Target home goods line. Social media has taken over the advertising world. Facebook is one of the biggest social media platforms out there, so when you create a new product and need to spread the word quickly–, F

When using social media platforms for your brand, a good thing to think about first is the demographics that use each platform. By knowing this information, you can see who to target on each platform. From there, it’s easier to see how to best use each platform to create a brand image and spread your brand’s message. Using each social media platform to complement the other instead of cross-posting between platforms is a great way to ensure your content seems new and relevant.

Live streaming is the latest function trending on social media today. Live streaming in the media has been going on for years via websites like Twitch and YouTube, but only in the past few years have shown social media apps testing the waters of live streaming. Two of the biggest current social media apps, Twitter and Facebook, are at the forefront of this latest media craze. On March 13th, Twitter announced that it acquired the steadily growing live streaming app Periscope.

Strong visuals are proven to increase online engagement and, luckily, smartphones come equipped with cameras capable of taking quality photos and videos. There are several tricks to make a splash with your smartphone photography. Setting the right quality In the settings menu on iPhones, you can adjust the quality of photos, videos, and slo-mo recordings. Simply open your Settings app, then go to Photos & Camera where you can adjust these settings. The right quality depends o

Social media has transformed since its birth. Platforms have come and gone from AOL to MySpace to Facebook and Twitter. Now, there is a trend toward more image-based platforms among teenagers with Snapchat and Instagram showing growth and strong numbers. On the other side, networks that do not rely as heavily on images, like Facebook and Twitter, are being used less often. Snapchat’s and Instagram’s usage has more growth among teens. According to Adweek, monthly teen use of S