Press releases are written communications distributed to news and media outlets to inform the public of a specific event, product, or brand. Due to the mass increase in social media usage some believe they are beginning to phase out. While this may or may not be true, it is apparent that press releases still hold value and importance while promoting.
Here are just a few reasons why press releases are important for any organization or brand to implement into their marketing strategy. They’re used to announce the product or service intended for a target audience. If the organization or client sets a goal for recognition among other audiences, they can be used for gaining international recognition. Also, providing the public with knowledge of the organization and product is another element of a press release. Lastly, to increase search engine optimization is another importance they obtain.
Press releases have the ability to increase sales, branding opportunities, online traffic to specific websites, and have the potential to improve relationships with journalists in order to get the press releases published.
When creating a press release, it is crucial to determine the goals of the release to ensure its successful when presented to the public. Once this happens, the likeliness of gaining positive feedback is higher.
While press releases have many advantages, it’s important to consider the disadvantages to make sure you are taking the right course of action.
First, don’t rely on press releases alone to attract people. The purpose of a press release is to grab attention and spark interest. Further promotion and marketing strategies need to be implemented afterward to ensure that the customer’s attention is maintained.
Second, they aren’t always cost efficient. Press releases can be pricey depending on what publication will host the release and how many news/media outlets are chosen to publish the content. It’s important to number crunch before to make sure this works for the organization or brand.
Lastly, press releases are not quick solutions to gain attention. Well written press releases are likely be picked up by other sites quicker than boring ones. However, that doesn’t mean the release will stick in the minds of readers. Make sure the readers find the release interesting so that they want more information.
Grabbing the reader’s attention is key! When creating a press release, it’s important to inform yourself on the positives and negatives. Let us know if this blog informed you about the importance and possible disadvantages of press releases.