When to Use Emojis and When to Stop

March 9, 2018

Emojis. They're everywhere. Pillows, stickers, pins, clothing you name it--they have it. Hollywood even made a children's movie in 2017 called The Emoji Movie, (which I loved by the way.) And we all use them, but there is a fine line between when to use them, and when to stop.

 

According to this in August 2015, USA Today experimented with putting emojis in their headlines and not many people were too happy with the new feature.

 

Adweek described the emoji placement as "rather awkward," saying that the "icons so feel like they're trying to reflect how you should feel about the news, which blurs the line of journalistic neutrality a bit."

 

A new study from Ben Gurion University and Amsterdam University found that using smiley emojis in your email correspondence could give off a bad impression. The researchers polled 549 people from 29 countries and had them read work emails from a stranger. They were then asked to rate the competence level and overall warmth of the sender of the email. A photo of the person who sent the email was also included.

 

When an image of a smiling person was included, the participants perceived the sender of the email to be more competent and friendly. But when the correspondence included a smiley emoji, the person was viewed as less competent, especially when the message related to formal work matters.

 

The researchers found that when the study participants responded to the emails they were given on formal work matters, if the  message they were sent included a smiley emoji, their answers had less content and were less detailed.

 

On the other hand, using emojis in advertising has proved useful. While Kim Kardashian may have been one of the first to use custom-made emojis, Hillary Clinton also capitalised on the trend during her presidential campaign. The iOS app, Hillarymoji, included over 30 emoticons, stickers and GIFs, which could be used in conversations on messaging platforms like WhatsApp and Facebook Messenger.

 

In Early 2015, Domino's created an emoji ordering system, which lets customers complete a pizza order just by texting or tweeting a pizza emoji.

Crazy right?

 

How do you feel about using emojis in news headlines? What about work emails? Let us know in the comments below!

 

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