On January 11th, Facebook announced its News Feed Algorithm was being altered to favor posts from friends and family over those from publishers and pages. According to the Facebook CEO, Mark Zuckerburg, the algorithm is being tweaked to “prioritize posts that spark conversations and meaningful reactions between people”.
While certain Facebook users found this information encouraging, marketers, agencies and others in this realm of public relations and advertising reacted swiftly - and it hasn’t been exactly positive.
Businesses and marketers fear their content will get lost within the sea of news feed material. This will make it more difficult for them to reach their customers and fans. It’s important to know how to reach through this news feed “nuclear bomb” and connect to your company’s audience.
In order for brands to reach their audiences, AdWeek suggests:
Publish less content via your Facebook page, but focus on more meaningful content that reinforces key brand messages.
Use Facebook advertising for awareness and promotions.
Stop any engagement baiting in your posts now—the kind of posts that say, ‘Like this for yes, angry for no,’ and so on. They won’t work.
Stop posting any content with a link to your blog or website. You cannot rely on Facebook for traffic.
Go back to your community and produce content that encourages meaningful one-to-many discussions.
Produce more live videos (not pre-recorded ones).
Look at setting up groups to build your community.
Look at the areas that are growing. Chatbots and messaging should now be a definite focus, alongside your Facebook brand page.”
With these simple tips, brands are able to make sure their content is appreciated and reaches their audiences without the stress of feeling lost in the mix.
How do you feel about the new Facebook news feed? Let us know in the comments below!