How To Be A Boss On Twitter With A Few Pro Tips
You may think you’ve mastered all there is to know about Twitter; or you may be totally and completely lost (don’t worry, you are NOT alone). Either way, there’s always room for improvement, right? Here are a few tips that will help you become a boss on Twitter!
Tip One: Twitter Search is VERY complex but very helpful.
When you search something in Google, it’s quite simple; type what you want in the search bar and get what you want immediately. Yeah, Twitter doesn’t always roll like that. Just like Ann Smartly said on Search Engine Journal, Twitter is an open platform meaning it consists of TONS of live updates. Therefore, to find exactly what you’re looking for, you should utilize keywords and key phrases. You can search up to about two keywords/phrases separately or together, but you will probably have more success looking for them separately.
Tip Two:Hashtags Matter!
Look, we get it; hashtags may seem very corny, but they make a significant difference regarding pretty much everything you do on social media altogether. Hashtags can bring more traffic to your page, announce important news, begin conversations, promote brands, and/or events, and help you know what’s going on in the world around you. It is important to note, however, that the hashtags you use or create should be appropriate for public viewing. You do NOT want to find yourself in the middle of an internet scandal over an offensive hashtag. NOT fun.
Tip Three: Time Tweets Like You Time Your Meals
No one wants to have a killer tweet only for it to TOTALLY flop. This is why it is important to make sure you’re tweeting at the right time. This is sort of difficult because everyone’s followers are different meaning they will, of course, be active at different times. With that being said, however, there have been multiple different studies done that provide users with specifics about when people are most active on Twitter. For example, Bell Beth Cooper from the Buffer Blog showcased some statistics showing when Twitter users seem to be raving the most. The stats show the following:
-The best time to tweet: Noon-1pm or 5 pm-6 pm.
-Click-through-rates are at their highest through the weekends.
-Retweets are at their highest at 5 pm.
Tip Four: Don’t Write an Essay
Unless it is SUPER important and cannot be condensed, you’ll probably find that most of your followers prefer short and sweet as opposed to completely going into Edgar Allan Poe mode. This should not be mind-blowing considering how small humans’ attention spans are. In the words of John Mayer, just say what you need to say.
Tip Five: Tools Save the Day
If you’ve made it to this point and don’t have a clue about how you’re going to manage any of this on your own, don’t worry! There are a plethora of different tools that you can use to help you manage everything to do with your Twitter account. A few of these tools include Tweriod, Hootsuite, Followerwonk, and Topsy.
How do you feel about these tips? If you have any more recommendations, leave them in the comments section!