Learning how to brand a company or person can be a hard task. You have to take that company’s/person’s vision and combine it with your creative juices to come up with the perfect brand suite! Here are some tips:
Stay CONSISTENT!
Whether it’s for a business card or a billboard, your branding should stay consistent. The colors, logo, and voice of the brand should only change when you are rebranding. You need your customers/consumers to recognize you with ease.
2. Do your research.
When you begin the design process you need to research brands similar to yours. This helps tremendously! This way you can see what you like and what you don’t like. Learn from other’s mistakes and use them to your advantage.
3. Less is more.
Don’t overthink your designs. Most of the time, simplicity is the way to go. Usually, one unique design element does the trick. Having a simple and versatile brand suite is good for printing. For more knowledge about branding check out this blog.