- Christian Anderson
Facebook Dating Worth a Try
I don’t know about this one Facebook...
Facebook has released its in-app dating feature, Facebook Dating, on September 5th. Users’ dating profiles will be separate from their main profiles, while letting the user see their “secret crush, which are users that express mutual interest.
With a user base of more than 200 million people identifying as single, Facebook saw a chance to capitalize.
“We view this as an incredible opportunity to continue helping people build relationships in meaningful ways on Facebook,” says Nathan Sharp, Facebook Dating Product Manager.
Facebook is also implementing Instagram features to be used on users’ dating profiles. Features similar to Snapchat may be integrated by the end of year. If all goes according to plan, Facebook dating will become competition for apps like Bumble, Tinder and OkCupid.
However, Facebook Dating may raise a few concerns for potential users. Some people are worried that the feature could enable cheaters.
A bigger problem could be in regards to security issues Facebook has experienced before. Facebook has been known to leak information or expose a user’s privacy. This has users wondering if potentially finding love is worth the risk considering previous security concerns.
Competition is always good for the consumer. If Facebook Dating is a success, other dating apps will have to roll out new features to prevent their users from going to their competitors.