For most companies, the days between Black Friday and Christmas is the busiest time of the year. Being that December is a lucrative time for businesses, every year companies race to outshine their competitors. Avoid falling behind this year by following this holiday survivor guide.
1. Give back to the community
This is the season of giving, so what better way to show thanks to your community than by giving back. Pick a charity that your brand is passionate about and show them your support.
2. Make customer service a priority
With the hustle and bustle of the holidays it is easy to get wrapped up in focusing on sales. However, it is important to remember the customers’ experience is just as important.
3. Get the customers involved
Holiday shopping can be stressful, provide some relief by offering fun promotional opportunities that involve the customers. This could be anything from a photo contest to a scavenger hunt. It’s exciting and free advertising!