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  • Rachel Powell

Ads GOT THE POWER - of influence

There are two kinds of people in this world - those who love pizza and those who are willing to go that extra mile for it. In Russia, a Domino’s restaurant announced a marketing campaign in which they promised free pizza, basically for life, but only if you go under the needle and get the Domino’s logo tattooed on a visual place on your body. Domino’s, not understanding their influence, was flooded with extreme pizza lovers getting tatted up for free pizza. Hey… who wouldn’t?

Five days and 300 tattoos later, Domino’s decided to end the promotion.

Ads have much more influence than I think we all knew. 300 Russians are now permanent walking billboards for Domino’s. Smart move on their part!

The power of influence that ads have on us is scarily persuasive. They can make us act spontaneously by blowing our hard earned money on a whim. They can persuade us to leave our comfort zone and try new things. And apparently, they can persuade us to get a PERMANENT tattoo. Advertisement’s influence is subtle. The engagement is created by feeding consumers positive ideas on how to look, what to wear, what to eat, etc., so that every facet of our lives is taken care of. It seems as though we don’t have to think for ourselves anymore. So as consumers, we must decipher what is credible and what isn’t when being sucked into the world of influence. That’s the power of advertising.

If given the chance…would you go under the needle for free pizza?

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