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California Strives to Save Animals from Testing


In September California’s Governor Jerry Brown signed California’s fist Cruelty free Cosmetics Act. The bill which was authored by Senator Cathleen Galgiani. This bill which will go into effect in January of 2020 will make it unlawful for cosmetic companies to sell any product that was tested on animals in California. The bill was endorsed by over 100 cosmetic companies, which include brands such as Lush Cosmetics and John Paul Mitchell Systems.

This is a great marketing move by the cosmetic companies that publicly supported the bill, and even for those that opposed it, since their products can no longer support animal cruelty. This will increase the amount of consumers they have and it will also increases the amount of profit they make. Companies that didn’t have cruelty free testing before had lost customers to a number other brands. Non cruelty-free brands competitors ranged from cruelty-free drugstore brands and high end brands like elf, NYX, Urban Decay and Too Faced.

Today people are more aware about what their money is supporting and what brands’ morals align with theirs. These factors effect aspects of their purchasing decisions.

The decision to pass the bill by the Governor Brown and Senator Galgiani is a great PR move for both public officials. It most likely gained them more support from citizens in their state. Their voters support will probably rise, because people vote according to their morals and ethics.

This is a monumental step for the cruelty free community and for the state of California.

Do you think California is taking the right step forward? If you lived in California would your vote go towards Governor Brown and Senator Galgiani because of the passing of this bill? Why or Why not? Comment below!

#AnimalTesting #MakeupBrands #brandinfluence #branding #publicrelations #publicrelationstrategies

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