Jingle All the Way
(Warning: Proceed with caution, as the likelihood of getting an “earworm” is high.)
Jingles. We can all name at least five off of the top of our heads that are ingrained, maybe even from years ago. A few that spring to my mind:
“It’s a jingle for Goldfish, baked and not-fried Goldfish…”
“What would you do-o-o, for a Klondike Bar?”
(And, for all you local Memphians) “Corey B. Trotz is the way to go, call 683-7000.”
Jingles have been a prominent part of advertising history. Some say they are a thing of the past.
In my opinion, the traditional jingles to which we were once accustomed have simply evolved into shorter, more concise melodies that cling to your ear even hours after you’ve heard it. The right kind of jingle for a business in this marketplace is one that is unobtrusive, yet recognizable
Forbes provides a prime example in a jingle-analyzing article:
“I’m Lovin It.”
We have instant recognition, even though the business’ brand name isn’t even mentioned. From a psychological standpoint, songs with a speedier tempo make a stronger impression. McDonalds’ internationally recognized jingle “I’m Lovin It” melodically consists of the first 6 notes of a major scale-a thing it has in common with many children’s nursery rhymes.
Some certainly work better than others. It is obvious from the iconic melodies listed above that when a jingle is spot-on, it
What jingles stand out to you, and for what reasons? We want to hear about the good, the bad, and the ugly. Comment down below to let us know!