Rihanna calls a quits on Snapchat

Snapchat is having a bad start to the year after their remodel and an incident with recording breaking pop star, fashion moguel and beauty guru, Rihanna. After an advertisement that was featured on Snapchat imitating well-known game, would you rather, Rihanna took to Instagram to respond to the ad that had a picture of her and Chris Brown with the question, “would you rather slap Rihanna or punch Chris Brown.”

The statement made by Rihanna mentions how SnapChat brought shame to domestic violence victims and the company let domestic violence victims down, especially the people who have not made it out of the abusive relationships.

“I’m just trying to figure out what the point was with this mess!” Rihanna wrote, “I’d love to call it ignorance but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!” The response is as no surprise considering that in 2009 Chris Brown was convicted of domestic violence against Rihanna. By the end of her statement she continued with, “Shame on you. Throw the whole app-oligy away.” That is exactly what fans began to do.

Rihanna was not the only one to voice her opinions about this. Many more users of the app and fans of hers took to social media as well, but it was Rihanna’s call out-post that apparently cost the company 800 million dollars, according to Vanity Fair, after people began deleting the app from their phones.

Snapchat did apologize, in a brief statement, for the advertisement after removing it before Rihanna commented saying, “The advert was reviewed and approved in error, as it violates our advertising guidelines.” But the award-winning singer did not think too much of it as she still want on to Instagram to express her concerns.

After her statement the company followed up stating, “This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again.”

How do you feel about Snapchat’s apology? What could they have done to be more effective with their statement? Let us know in the comments below and check out other blog post to see the advertisement Snapchat should be using.