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May 16, 2018

photo by Tim Savage

Snapchat is a very prominent brand that has been on the rise since it started in July of 2011. What is the purpose of Snapchat? In the first post on Snap. We get the general purpose of Snapchat from what the CEO and Co-founder, Evan Spiegel, said in...

November 2, 2017

These days, Snapchat has reinvented everyday marketing. One of the hardest parts of connecting with your audience is trying to find a way to be creative and innovative. Understanding Snapchat inside and out can help spread awareness for your organization. Many people b...

September 25, 2017

Student organizations are one of the few outlets college students have to branch out and get to know their peers while staying academically focused. They give students a way to use their time productively and excel within a field that they are interested in. While ther...

November 14, 2016

Social media has transformed since its birth. Platforms have come and gone from AOL to MySpace to Facebook and Twitter.

Now, there is a trend toward more image-based platforms among teenagers with Snapchat and Instagram showing growth and strong numbers. On the other si...

October 7, 2016

In December of 2013, a new app was created that took texting and facetime and combined them. And the best part? It guaranteed that anything you sent would disappear in a matter of seconds. They called their app “Snapchat,” which was appropriate because of the way one’s...

October 7, 2016

    On August 2nd, Instagram made a bold move and launched Instagram Stories—a new feature to the existing social media platform that would turn out be a beautiful innovation for brands. 


How Instagram Stories Work
    Instagram Stories are a feature rec...

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