Twitter may soon double its character limit from 140 to 280. It is still in the testing stage and hasn't been released to the public yet, but a few users have been trying it out. A lot of Twitter users are organizations that are using their tweets to market services, products and brands. Not only, do organizations use Twitter but also, businesses often use Twitter to bring more attention to their company or website. So, what does this new character limit mean for companies th

Facebook is an ever changing landscape and one of the biggest innovations that the platform added lately is a live streaming tool, which allows any person or page using the app to go live and talk to people following them. From a brand standpoint, there are positives and negatives that go with a tool like this and here are some to know about. 1. PRO: You can talk directly with fans and/or consumers With Facebook Live, you will be able to talk directly to the audience that alr

While scrolling through your Facebook newsfeed, you see cute videos of puppies, and endless amounts of “fail” videos, and a ton of advertisements. With Facebook, you are shown videos of amazing products being used by stars such as Chip and Joanna Gaines and their new Target home goods line. Social media has taken over the advertising world. Facebook is one of the biggest social media platforms out there, so when you create a new product and need to spread the word quickly–, F

When using social media platforms for your brand, a good thing to think about first is the demographics that use each platform. By knowing this information, you can see who to target on each platform. From there, it’s easier to see how to best use each platform to create a brand image and spread your brand’s message. Using each social media platform to complement the other instead of cross-posting between platforms is a great way to ensure your content seems new and relevant.

As a journalism major and a millennial, I feel like I’ve heard it all before: “What will you DO with your degree? Don’t you know journalism is dying?” Many seem to feel that the future of traditional journalism is dead as things like the newspaper are slowly fading away, replaced instead by online news websites, or even news apps. But the real question is this: will millennials get anywhere near that mid-to-late 70s journalistic excitement that existed for the post-Watergate

Live streaming is the latest function trending on social media today. Live streaming in the media has been going on for years via websites like Twitch and YouTube, but only in the past few years have shown social media apps testing the waters of live streaming. Two of the biggest current social media apps, Twitter and Facebook, are at the forefront of this latest media craze. On March 13th, Twitter announced that it acquired the steadily growing live streaming app Periscope.

Free public domain images can be a great resource for anyone. But when using them for commercial use, you must be extremely vigilant about double-checking the license and terms of each image you want to use. For free commercial use, a CC0 license is a safe alternative from expensive professional photography. What is a Creative Commons 0 license? CC0 is free to use for both commercial and personal projects. It’s sometimes hard to find reliable websites for quality photos, vect

Once your brand has an online presence, it is important to take advantage of web analytic reports for both website and social media accounts. These reports can give you valuable insights about your brand and how the audience is interacting with it and/or receiving your message. Let’s take a step back. What are web analytics? These are statistical reports that show the owner of a website about their audience and how people behave on the site. You are able to see where in the w

It’s time to take the next step and establish your online presence…. Now what? Here is a list of things to think about when you’re ready to create your first website. You want to provide your visitors with a pleasant online experience. These are a few things to help you create a successful site: Know what you’re looking for. Why do you want a website? If you are a business, you might be looking for something completely different in a website than someone with a small-sc