One thing most marketeers are taught is brand development. We are told to build brands. We must define the brand, declare their purposes, demonstrate what they can do, and differentiate them from others. But, before we can develop someone else’s brand, we have to build our own. A personal brand is a fabulous way to differentiate yourself from others in the job market and to show companies that you know how to build, develop, and take care of a brand — Your brand. There are so

Over the summer, several University of Memphis journalism students took a once-in- a-lifetime opportunity to cover the 2016 Olympics in Rio de Janeiro, Brazil. I was one of those lucky folks. After traveling a few thousand miles to report on one of the biggest mega-events in the world, I learned a few things. Lessons that I can share with you here: 1. You’re fellow reporters and editors are your teammates, so keep them informed. They will be more understanding and helpful whe

Being a college graduate usually doesn’t cut it anymore these days. Potential employers are now looking for a laundry list of skills, attributes, and experience that would make you more equipped for the job. Without an internship, the post-graduation job search because increasingly more difficult. Even now, it’s not enough to just have an internship. You have to rock your time there. Here are 10 tips that will help you do just that. Pay attention to how the office operates.

When you think of an entertainment editor, private party invites, exclusive celebrity interviews and notoriety comes to mind. While that is true, there is also a not-so-glamourous side of working in the entertainment field. In this competitive industry, it’s important that editors have a solid background in Journalism and are confident with making final decisions.As an entertainment editor for Everything Girls Love magazine and blog, I have six tips on how to be successful in