Stress can seemingly pop out of nowhere. It gives us a feeling of dread that we worry over, and it can make you anxious. Too much can not only be overwhelming, but it can also distract you from other important tasks. Stress is completely normal, and everyone will experience it at some point. Even our pets can feel stress of their own related to how we feel. Because stress is never going away for good, it can be useful to understand ways to cope with stress in a healthy way. A

Time management is a skill learned over time, and even then requires effort and discipline to implement. It’s something we use in our everyday lives both professionally and personally. It is a tough skill to learn, but we can get there together! 1. Write Out Your Goals Before you can decide where to spend your time, you need to know what they are before you can plan them out. It is a good way to visualize and really understand where you need to focus your efforts. 2.

Before implementing a PR campaign, designing an ad, or even crafting messages for your business, research needs to be done about your target audience or who you are trying to reach. Without research, it would be difficult for a business to put out any kind of message since they need to know the audience and their opinions, traits, etc. (Here’s a great article on why research is important for your business.) One method when gathering data about a certain population is sampling

Beyoncé is without a doubt one of the biggest stars of today. Besides being a public figure and musical superstar, Beyoncé is a prime example of how to brand for companies and personal brands. Although her musical talents is what she is known for, she definitely knows how to keep up a good brand image. By being authentic, being consistent, and being honest when controversy arises, Beyoncé has remained on top of the game in everything she does. When Bey launched her Ivy Park c

These days, Snapchat has reinvented everyday marketing. One of the hardest parts of connecting with your audience is trying to find a way to be creative and innovative. Understanding Snapchat inside and out can help spread awareness for your organization. Many people believe that it is harder to use Snapchat to promote a business. However, there are a few ways to make the organization known by using amazing Snapchat features. The best way to properly market your company on Sn

Rihanna recently released her highly anticipated cosmetic line, Fenty Beauty. Along with that, she’s a musical superstar, model, and fashion designer. Her success speaks for itself. How does she do it? Inclusiveness Rihanna released her Fenty Beauty line earlier this week. Fans and beauty warriors around the world were excited about the cosmetic line release, and Rihanna surely did not let them down. The launch of Fenty Beauty included 40 shades of foundation, or ProFiltr as

What is Public Relations and why is it important? Public relations (PR) has been defined in many different ways. Just like the many aspects of public relations, the definition is constantly evolving. Public relations can be tied to any activity that helps to build awareness of a company, product, service or technology. The PRSA National Assembly adopted the following definition in 2012: “Public relations is a strategic communication process that builds mutually beneficial rel

To the naked eye companies seem to have it all figured out, but behind the scenes they could be doing worse than they present themselves. Here are five ways to determine who your organization should pitch to: 1. Do your research Find out more about the company’s values and what they stand for as a whole. Take a look at their history, website, and style to be sure that pitching to them is beneficial to your organization. Before actually attempting to present your organization

Multiple clothing lines have decided to make a change to the social norm and make a gender-neutral clothing line. H&M, Gap, John Lewis and Zara are just a few. This trend, however, is mostly taking place over in the United Kingdom. Some backlash has come from it but others have just made jokes about it. The interesting thing about this is they are targeting children. Gap UK along with John Lewis are two in particular that did so. No labels, no problem. Instead of there being

As a journalism major and a millennial, I feel like I’ve heard it all before: “What will you DO with your degree? Don’t you know journalism is dying?” Many seem to feel that the future of traditional journalism is dead as things like the newspaper are slowly fading away, replaced instead by online news websites, or even news apps. But the real question is this: will millennials get anywhere near that mid-to-late 70s journalistic excitement that existed for the post-Watergate

Strong visuals are proven to increase online engagement and, luckily, smartphones come equipped with cameras capable of taking quality photos and videos. There are several tricks to make a splash with your smartphone photography. Setting the right quality In the settings menu on iPhones, you can adjust the quality of photos, videos, and slo-mo recordings. Simply open your Settings app, then go to Photos & Camera where you can adjust these settings. The right quality depends o

Not everyone has the money or know-how to use professional camera equipment. Here are three products that can turn your smartphone and/or tablet into professional grade filming and photography equipment that is easy to use. DJI OSMO Mobile The OSMO Mobile by DJI is a fully stabilized gimbal. Basically, it keeps your smartphone perfectly level so that you get flawless footage. It’s easy to use and can be ready to run in seconds. The OSMO Mobile works with any smartphone and us

For an organization, a successful pitch is the key to finding and engaging the most supportive audience. Resources are limited and organizations can't afford to lose access to potential contributors because of a bad one. To get past this daunting hurdle every organization has to to ask itself a few important questions. What is the simplest way we can communicate our cause and goals? Before you craft your pitch, you have to know what you want to tell your audience. This s

1. Follow accounts related to organization. Whatever your organization does, follow similar organizations to see what they are doing. Also, make sure you are reaching out to your target audience. It is also a good way to connect to reporters and others in your industry. 2. Designate one person to manage account. If you have a social media team, designate only one person to create tweets or at least proofread tweets before they are posted. This ensures that all your tw

Reporters need a pen to write with, a pad to write on, and a recorder to get their story. Fortunately, your smartphone can do all these things. It can also be your scanner, navigator, network communicator and research repository. If you’re a working reporter who’s neglected your phone’s apps, you’ve overlooked an entire toolbox. Here’s just a few of the tools waiting for you. Slack The Slack app allows organizations to communicate internally quickly and privately. Instead o

So, you’ve found your dream job and you can’t stop daydreaming about the possibility of working there. The problem is, you don’t see a position in your field available on their careers site. What do you do next? Send a cold email, of course! Don’t know what to write? Here is how to write the perfect cold email that will get a response every time! First, write a captivating subject line. This sounds a bit obvious, but you’d be surprised by how many people don’t pay attention

It’s easy to say that you are going to expand your presence on social media to reach a larger audience, but how does one gain followers in the first place? While doing research, I came across tons of answers and I compiled a list of things that are keys to social media success and growing your follower base. 1. Find out where your audience is One of the most important factors to growing your social media follower base is finding out what social networks your audience is

When a company or brand looks to the Internet to market themselves, social networks like Facebook, Twitter and Instagram come to mind. Some brands, however, overlook the power of video, specifically the YouTube platform. For the past 11 years, YouTube has established itself as a leading digital marketplace where brands can interact with consumers and vice versa. YouTube is the third most visited site in the world with almost five billion videos watched on YouTube every day. A

1. Don’t be afraid to get more personal when conversing. You don’t have to keep the conversation at the basic work level. Talk about any interests you have; you might even find some commonalities. Allow them to talk about their interests or how much they love their dog. It shows the person that you are interested in who they are, not just what they can do for you. A person is also more likely to remember who you are if you talked to them about something they enjoy or talk

It’s time to take the next step and establish your online presence…. Now what? Here is a list of things to think about when you’re ready to create your first website. You want to provide your visitors with a pleasant online experience. These are a few things to help you create a successful site: Know what you’re looking for. Why do you want a website? If you are a business, you might be looking for something completely different in a website than someone with a small-sc