photo by Tim Savage Snapchat is a very prominent brand that has been on the rise since it started in July of 2011. What is the purpose of Snapchat? In the first post on Snap. We get the general purpose of Snapchat from what the CEO and Co-founder, Evan Spiegel, said in his first post on Snap Inc.: “Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.” 2011:

These days, Snapchat has reinvented everyday marketing. One of the hardest parts of connecting with your audience is trying to find a way to be creative and innovative. Understanding Snapchat inside and out can help spread awareness for your organization. Many people believe that it is harder to use Snapchat to promote a business. However, there are a few ways to make the organization known by using amazing Snapchat features. The best way to properly market your company on Sn

Student organizations are one of the few outlets college students have to branch out and get to know their peers while staying academically focused. They give students a way to use their time productively and excel within a field that they are interested in. While there are obvious benefits to joining, one of the hardest focuses for these organizations is outreach. A common worry students have before committing to an organization is if they have enough time to partake in meet

Social media has transformed since its birth. Platforms have come and gone from AOL to MySpace to Facebook and Twitter. Now, there is a trend toward more image-based platforms among teenagers with Snapchat and Instagram showing growth and strong numbers. On the other side, networks that do not rely as heavily on images, like Facebook and Twitter, are being used less often. Snapchat’s and Instagram’s usage has more growth among teens. According to Adweek, monthly teen use of S

In December of 2013, a new app was created that took texting and facetime and combined them. And the best part? It guaranteed that anything you sent would disappear in a matter of seconds. They called their app “Snapchat,” which was appropriate because of the way one’s photos could be seen then erased forever. Because of this, an age of new technological savvy young adults could get around the stigma that they, and more so the generation before them, had been taught—once on t

On August 2nd, Instagram made a bold move and launched Instagram Stories—a new feature to the existing social media platform that would turn out be a beautiful innovation for brands. How Instagram Stories Work Instagram Stories are a feature recently added to Instagram where users can upload a 10-second long photo or video that disappears after 24 hours. The “stories” appear in a bar at the top of your news feed. If an account you follow has posted new content on their s