This year’s Grammy Awards were filled with fun and festivities. The night saw many wins and several tributes to the late Kobe Bryant . However, the historic award ceremony didn’t go without controversy. The Tea Billie Eilish took home the awards for Album of the Year, Song of the Year, New Artist of the Year, Record of the Year and Best Pop Vocal Album. Can’t believe it? Read about Eilish’s reaction here. Fans Strike Back There were a lot of fans that weren’t happy with the A

The duties of a public relations professional have changed, and so have the tools that they have available to assist them with their day-to-day tasks. With the rise of social media and the convenience provided, a smartphone can be argued as one of the most important tools for someone in public relations. The iPhone 11 and Google Pixel 4 are two of the most trending phones. The iPhone 11 starting price is around $700 and the Pixel 4 starting price is around $800. Both devices

2019 was the year for spongebob memes, chicken sandwich and anthems. These new artist showcased why they’re the ones to watch, here are 5 celebrity artists that took over 2019. Megan Thee Stallion Rapper Megan Thee Stallion is by far deserving of the number one spot of breakout stars in 2019. Creator of the catchphrase “hot girl summer” and songs like “Big Ole Freak”, “Cash Sh*t (feat Dababy)” and “Hot Girl Summer (feat Nicki Minaj and Ty Dolla $ign),” this hot girl herself

Likes could soon be out of sight and out of mind. Earlier this year, Instagram released a statement saying that they wanted to get rid of likes. They announced that they weren’t taking away the complete action of liking a photo, but that they wanted to experiment with making the like count disappear. If done, this means that users would no longer see 100 people liked this post and it would transition to “this person” and others liked this post. The social site has received a

Thursday, September 5th, rapper Nicki Minaj went to Twitter to announce she has “decided to retire & have a family.” She tweeted: This announcement comes as a surprise being that Minaj just released her hit “Hot Girl Summer” with Megan Thee Stallion, and her recent single “Megatron.” After sending her fans and social media into a frenzy, she went to Twitter later that day to tweet, “I’m still right here. Still madly in love with you guys & you know that. In hindsight, this sh

Did you lose your JUUL this weekend? Probably a good thing. Vaping is a trend that took over the media in 2018 with its gifs and memes, but JUUL has been in the headlines all over the internet, and not in a good way. One of the ways JUUL became so popular is because the company advertised it being safer than smoking regular cigarettes. However, on Sept. 9, 2019, the U.S. Food and Drug Administration issued a warning letter to JUUL Labs Inc. for marketing unauthorized modifie

Brands have tons of great ideas, but sometimes they have some terrible ones. In these next few examples we will take a look at some of the worst PR blunders in recent years! Some of these really make you wonder how so many people had to approve them and didn’t catch the big mistakes. 1. Kendall Jenner and that Pepsi ad: During one of the most divisive times in our country’s recent years, Pepsi decided it was they who could repair the brokenness among us with a simple Pepsi so

Competing for the most appealing campaign during the holiday season can be quite challenging. Implementing the right techniques and tactics can help make your PR buzz “the reason for the season”… well not really, but below are some concepts that will turn your PR game from the Grinch to Santa. Win the Season with feel-good, enticing content The holidays are a great time to create content that will entice audiences celebrating the season. Be creative. Apply seasonal graphics,

New Client=New Research. Research is a key part of Public Relations that will insure a successful campaign. No worries, you’re prepared for this. Use an audit template to make the task a little easier. Old School vs New School You find some of their materials that has a plethora of comic sans and papyrus ~cringe~. This is the moment you can become a teacher to your client. Helping them learn how the industry, and its standards, are evolving. Helicopter Clients The client that

photo by tripsixdesign.co.uk You brainstorm! Are you making a new logo for a company or maybe even yourself? Maybe you’re working on an infographic for one of your classes. Whatever it is, you have to figure out what kind of graphic you’re creating! Start your research! Is this new logo for your website or the new bakery down the street? Everyone and everything has its own unique style. For example, an automotive company won’t have the same typography or even the same kind of

Christmas commercials, they are cheerful, nostalgic, and sometimes a little cheesy, which is what sometimes makes them work. This year, so far, there have been already iconic commercials and new up and coming commercials from familiar brands. Brands such as John Lewis, Waitrose, and Sainsbury release yearly and long-awaited Christmas commercials, however, some of the following top picks for this year include brands like Cricket, Pedigree and Duracell. The ads were chosen for

source: PCMag In a post-Vine era, we have been introduced to two new video social media platforms, Facebook’s Lasso and Bytedance’s Tik Tok. Tik Tok made its United States debut in August 20118, as Bytedance absorbed the lip syncing sensation Musical.ly. It has the same features as Musical.ly while giving users the ability to easily transfer their information onto the new platform. The app already had a loyal following of over 300 million in China, and it is now the most popu

Photo from Pexels.com Advertising is a big, growing industry with teams that work in a wide variety of creative and high-paying jobs. Every ad you see on TV, on websites and even billboards all came from professionals in the field. If you have the mind for creating campaigns and are considering a job in either marketing or advertising, here are the top five jobs with the brightest future as suggested by Forbes magazine. 1. Advertising, Promotions and Marketing Manager These m

There are two kinds of people in this world - those who love pizza and those who are willing to go that extra mile for it. In Russia, a Domino’s restaurant announced a marketing campaign in which they promised free pizza, basically for life, but only if you go under the needle and get the Domino’s logo tattooed on a visual place on your body. Domino’s, not understanding their influence, was flooded with extreme pizza lovers getting tatted up for free pizza. Hey… who wouldn’t?

When you think of yoga, the words “relaxing” and “tranquil” come to mind; however, when you think of public relations, usually you think “fast-paced” and “challenging.” Despite the contradiction, these two have similarities in principle such as not harming others, always being honest and never giving in to greed. PR practitioners follow a code of ethics and yogis follow the eight limbs of yoga. In an article by Sarah Elson, she says, “Those principles serve as guidelines for

For many years, public relations has been named one of the top most stressful jobs. In January, CBS News said PR was the eighth most stressful job in America. PR pros come by stress on a daily basis from handling demanding clients to creating the perfect press release. They are always on the go, which leaves little time for self-care. For those with anxiety and depression, self-care is something that can help prevent depressive episodes and panic attacks. Self-care includes t

Press releases are written communications distributed to news and media outlets to inform the public of a specific event, product, or brand. Due to the mass increase in social media usage some believe they are beginning to phase out. While this may or may not be true, it is apparent that press releases still hold value and importance while promoting. Here are just a few reasons why press releases are important for any organization or brand to implement into their marketing st

Many people with smart phones recognize the buzzing and screeching of amber alerts and weather alerts but as of October 3, 2018, there’s a new kind of alert people should be on the lookout for. Some millennials were upset to see a “Presidential Alert” come through on their phones on the 3rd, many claiming there’s no way they want a direct message from the president himself. However, in general thinking, this is actually a good idea on FEMA’s part. The message itself is not co

In September California’s Governor Jerry Brown signed California’s fist Cruelty free Cosmetics Act. The bill which was authored by Senator Cathleen Galgiani. This bill which will go into effect in January of 2020 will make it unlawful for cosmetic companies to sell any product that was tested on animals in California. The bill was endorsed by over 100 cosmetic companies, which include brands such as Lush Cosmetics and John Paul Mitchell Systems. This is a great marketing move

With the heavy presence of social media, traditional fan clubs have become obsolete, and have been replaced by Stans. Stans are Uber fans who go to any length to show their devotion to their favorite celebrities. In many ways, Stans can make or break a person’s brand. July 2018, it was reported that Kylie Jenner had an estimated net worth of $900 million. Her devoted fans began donating money to a GoFundMe campaign, to raise $100 million, making Jenner the world’s youngest bi