Businesses always have new things coming to the surface. Whether it be new advancements within their company, events and collaborations, new products, or ideas they are releasing for people to enjoy, businesses have to get their information out to the public. Since social media is the most common way to spread information and reach the most people, this is the route businesses have started taking. Even though businesses are capable of catching the most eyes by using social me

What is Public Relations and why is it important? Public relations (PR) has been defined in many different ways. Just like the many aspects of public relations, the definition is constantly evolving. Public relations can be tied to any activity that helps to build awareness of a company, product, service or technology. The PRSA National Assembly adopted the following definition in 2012: “Public relations is a strategic communication process that builds mutually beneficial rel

To the naked eye companies seem to have it all figured out, but behind the scenes they could be doing worse than they present themselves. Here are five ways to determine who your organization should pitch to: 1. Do your research Find out more about the company’s values and what they stand for as a whole. Take a look at their history, website, and style to be sure that pitching to them is beneficial to your organization. Before actually attempting to present your organization

Student organizations are one of the few outlets college students have to branch out and get to know their peers while staying academically focused. They give students a way to use their time productively and excel within a field that they are interested in. While there are obvious benefits to joining, one of the hardest focuses for these organizations is outreach. A common worry students have before committing to an organization is if they have enough time to partake in meet

Basecamp is an online program and app that can be used by different types of companies anywhere. It is a website that allows you to create teams and projects to help things run smoothly. Within assigning the projects and teams a to do list can be created and assigned to specific people.When these task are done just hit the check next to the assignment to let others know when the task is complete. Check out some of the cool features below: To-Dos On the homepage of the progra

When new customers visit your company's website and signs up for promotional emails which includes a coupon for doing so can help to capture that customer. Once they sign up and look around for a bit, the data mining information you gain from that can lead to you marketing to that customer directly. This is now helping to boost the chance of that customer returning due to the offer. Sending an email to that person asking for a review with an additional percentage off of their

Once your brand has an online presence, it is important to take advantage of web analytic reports for both website and social media accounts. These reports can give you valuable insights about your brand and how the audience is interacting with it and/or receiving your message. Let’s take a step back. What are web analytics? These are statistical reports that show the owner of a website about their audience and how people behave on the site. You are able to see where in the w

You own a small, local eatery in your town’s downtown square. Everyone loves your food and business is growing exponentially by the month…until one, then two, then fifteen of your regular customers come down with bad cases of food poisoning. It is all over the Internet, social media and the local TV station. What do you do? Although this crisis situation may seem small compared to many known crises ,such as toy recalls or corporate scandals, it is still a great learning examp