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Marshea Oliver
- Feb 9, 2017
- 2 min
The Advantages of Direct Marketing
When new customers visit your company's website and signs up for promotional emails which includes a coupon for doing so can help to capture that customer. Once they sign up and look around for a bit, the data mining information you gain from that can lead to you marketing to that customer directly. This is now helping to boost the chance of that customer returning due to the offer. Sending an email to that person asking for a review with an additional percentage off of their
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Ericka Smith
- Apr 29, 2016
- 2 min
The Difference Between Public Relations and Media Relations
Are public relations and media relations interchangeable? That has been a burning question for decades but many public relations practitioners would say no. Though the concepts cross paths, public relations deals with every public of an organization, while media relations focuses solely on publicity. According to the Public Relations Society of America (PRSA), “Public relations is a strategic communications process that builds mutually beneficial relationships between organiz
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