Beyoncé is without a doubt one of the biggest stars of today. Besides being a public figure and musical superstar, Beyoncé is a prime example of how to brand for companies and personal brands. Although her musical talents is what she is known for, she definitely knows how to keep up a good brand image. By being authentic, being consistent, and being honest when controversy arises, Beyoncé has remained on top of the game in everything she does. When Bey launched her Ivy Park c

Rihanna recently released her highly anticipated cosmetic line, Fenty Beauty. Along with that, she’s a musical superstar, model, and fashion designer. Her success speaks for itself. How does she do it? Inclusiveness Rihanna released her Fenty Beauty line earlier this week. Fans and beauty warriors around the world were excited about the cosmetic line release, and Rihanna surely did not let them down. The launch of Fenty Beauty included 40 shades of foundation, or ProFiltr as

Multiple clothing lines have decided to make a change to the social norm and make a gender-neutral clothing line. H&M, Gap, John Lewis and Zara are just a few. This trend, however, is mostly taking place over in the United Kingdom. Some backlash has come from it but others have just made jokes about it. The interesting thing about this is they are targeting children. Gap UK along with John Lewis are two in particular that did so. No labels, no problem. Instead of there being

The winner for Song and Album of the year was the British artist Adele at the 59th Annual Grammy Awards. During her speeches for both she decided to show love for a fellow artist in both categories with her. Beyonce or as most of the world calls her Queen Bey. During her album of the year speech she said that she is not worthy of winning because Lemonade deserves it. She dedicated most of her speech to Beyonce telling her how amazing she is and how Lemonade touched her along

We live in a world with an ever-increasing focus on appearances. And whether that thrills you or makes you wince, an industry-savvy person will do their best to keep up. Companies and individuals must consider how to visually develop a strong brand to stay relevant and attract business. Plainly put: How do you look? You’ve decided on a company name, service and target market. Your next step is to find your style. The most important indicator of style is your logo. Let’s br

1. Don’t be afraid to get more personal when conversing. You don’t have to keep the conversation at the basic work level. Talk about any interests you have; you might even find some commonalities. Allow them to talk about their interests or how much they love their dog. It shows the person that you are interested in who they are, not just what they can do for you. A person is also more likely to remember who you are if you talked to them about something they enjoy or talk

Rebranding your company can create exponential growth or an expeditious fail, so you have to construct a plan and execute it with perfection. 1. Think About It First Think about whether your company needs to be rebranded or not. Take Gap. They launched a new design around Christmas of 2010 without any warning. It was a bold, black font over a gradient blue square that looked fresh out of word art. Social media backlash attacked Gap for the bland design and caused the quick

University of Memphis PRSSA chapter welcomed public relations professional Beena J. White to speak on identity, brand and image. White is the owner of Cocoabeens Communications, a public relations and consulting firm which she founded in 2007. The motto of her company is “have fun and get things done” because, as she puts it, they’re not having fun when things aren’t getting done. At her firm, she takes an identity approach when she helps clients. White focused on three conce