Branding Like Beyoncé
Beyoncé is without a doubt one of the biggest stars of today. Besides being a public figure and musical superstar, Beyoncé is a prime example of how to brand for companies and personal brands. Although her musical talents is what she is known for, she definitely knows how to keep up a good brand image. By being authentic, being consistent, and being honest when controversy arises, Beyoncé has remained on top of the game in everything she does. When Bey launched her Ivy Park c