So you’re about to graduate. Congratulations. The finish line is near, but you’re not quite there yet. As you approach the last exams of your life, take these things into consideration. 1. Finish strong This is not the time to let up on the gas. It’s easy to apply yourself less and less when you feel like you’ve almost made it, but that’s all the reason to do your best. Don’t let all the effort you’ve put in during college stop now. Worst case scenario, you fail that capstone
People are quick to say that young adults are the future, but are they really willing to give opportunities to prove it? Here are 3 reasons why you should choose a student-run firm. 1. Low costs
Student firms are primarily focused on gaining experience and credibility rather than being paid large amounts of money. You will spend less and usually benefit from the students being so eager to get a chance to work in their selected field of work. Student-run firms usually alrea
Before implementing a PR campaign, designing an ad, or even crafting messages for your business, research needs to be done about your target audience or who you are trying to reach. Without research, it would be difficult for a business to put out any kind of message since they need to know the audience and their opinions, traits, etc. (Here’s a great article on why research is important for your business.) One method when gathering data about a certain population is sampling
I know you are sitting there wondering “Why do I need to know this stuff, I already know how to write!” Although writing itself remains consistent, the actual art of writing is ever-changing with new styles and techniques. So improving your writing skills now is more important than ever. And adding to your skills can be easily done with these quick tips that we have come up with: Step 1:
Know What You are Trying to Say
Take time out to write out the key facts of what you ar
Landing a job after graduation can be either a sweet deal or nerve-wracking depending on how prepared you are. Knowing the things you’ll need to get in order before graduating can put you a step ahead verse not being prepared. Check out our list of tips below that will help when entering the job market. 1. Spice up your Resume A strong resume can be a golden ticket that gives employers valuable insight into what type of employee you would be.This type of document is the first
Photo by Klemen Misic via Dreamstime Spring Break is upon us, which means college students everywhere are now free from all the papers, assignments, and exams for one whole week. Everyone now has the time to take a breather and push school to the back of their minds. Although spring break is usually a time to relax and do nothing, spring break is the perfect time to get things done and plan ahead for your future. So, instead of spending spring break partying on the beach or l
With technology, social media and entrepreneurship constantly growing, there are a number of programs and apps for professionals and students alike to help make work easier and more efficient- check out our three favorite below: Trello Trello makes sharing content between individuals and collaborating on projects simple, a headache-saver for teams of any size. Information is easily accessible making the platform quick and easy to use and the internal team-building options kee
Not everyone has the money or know-how to use professional camera equipment. Here are three products that can turn your smartphone and/or tablet into professional grade filming and photography equipment that is easy to use. DJI OSMO Mobile The OSMO Mobile by DJI is a fully stabilized gimbal. Basically, it keeps your smartphone perfectly level so that you get flawless footage. It’s easy to use and can be ready to run in seconds. The OSMO Mobile works with any smartphone and us
We’ve all been there. Frantically cranking out an assignment at midnight that’s due at 8 AM. But why do we do this? Is it because we like the rush of not knowing whether or not we will get it done? Is it because we have other priorities that seem more important? Either way, waiting until the last minute to complete a deadline significantly reduces the quality of work that would have been achieved with proper time management. When managing deadlines, the first step is to recog
Journalism is a broad field that provides you with knowledge in various topics. During your undergraduate career, you will become knowledgeable in research methods, media, ethics and design, along with writing and editing. Some people assume that because you are a journalism major that you automatically want to work for a newspaper, a magazine, or be on television. Even though that is true for some, it is not true for all. Because you learn dip into so many areas while studyi
Ever wonder what to get your creative student or professional for Christmas? Well we have made it a bit easier for you! Here are some of the latest gadgets and gizmos for professionals and students in creative mass media. Professional List
Here are some of the latest gadgets used for mass media production by professionals in the industry. DJI Mavic Pro drone
This drone is on the expensive end, but it is revolutionizing video production. The Mavic Pro has the ability
As a college student, managing your time is a huge factor. Without some sort of organization, one might have difficulties keeping up with what they should be doing. After completing my internship over the summer, one thing I quickly learned was to prioritize my schedule. I was given projects daily to complete within a timely manner or assignments that needed to be finished on a deadline. No matter the situation I was always ready because I was aware of how to manage my time.
For an organization, a successful pitch is the key to finding and engaging the most supportive audience. Resources are limited and organizations can't afford to lose access to potential contributors because of a bad one. To get past this daunting hurdle every organization has to to ask itself a few important questions. What is the simplest way we can communicate our cause and goals?
Before you craft your pitch, you have to know what you want to tell your audience. This s
Create beautiful social media posts in seconds straight from your smartphone or iPad. Adobe Spark Post is the easiest way to look like you received an actual graphic design degree. I use a wide range of Adobe Creative Cloud Apps along with the free mobile versions on my iPad. I have noticed that you can’t get the same customizability on the mobile apps, but these free versions are something to look into if you don’t have a designer on staff or if you are trying to post qualit
Reporters need a pen to write with, a pad to write on, and a recorder to get their story. Fortunately, your smartphone can do all these things. It can also be your scanner, navigator, network communicator and research repository. If you’re a working reporter who’s neglected your phone’s apps, you’ve overlooked an entire toolbox. Here’s just a few of the tools waiting for you. Slack
The Slack app allows organizations to communicate internally quickly and privately. Instead o
So, you’ve found your dream job and you can’t stop daydreaming about the possibility of working there. The problem is, you don’t see a position in your field available on their careers site. What do you do next? Send a cold email, of course! Don’t know what to write? Here is how to write the perfect cold email that will get a response every time! First, write a captivating subject line.
This sounds a bit obvious, but you’d be surprised by how many people don’t pay attention
Volunteering with an organization creates a sense of importance to the volunteers. It is a way for someone to see themselves directly make a positive impact on something else. But why should people going into communications (Public Relations, advertising, journalism, etc.) be focused on volunteering? Well, here are three examples of how it can positively impact those individuals: 1. Volunteering can prepare you for your future career by giving you the opportunity to networ
Having a professional headshot is a crucial part of marketing yourself to potential clients and employers. A well established photograph of yourself sends out the message that you are personable, open and gives people an immediate perception of who you are. Both clients and employers want to have a face to go with a name in your portfolio. Below are some guidelines to to help you create the type of headshots that are appropriate. Wear what would be widely perceived as prof
1. Don’t be afraid to get more personal when conversing.
You don’t have to keep the conversation at the basic work level. Talk about any interests you have; you might even find some commonalities. Allow them to talk about their interests or how much they love their dog. It shows the person that you are interested in who they are, not just what they can do for you. A person is also more likely to remember who you are if you talked to them about something they enjoy or talk
One thing most marketeers are taught is brand development. We are told to build brands. We must define the brand, declare their purposes, demonstrate what they can do, and differentiate them from others. But, before we can develop someone else’s brand, we have to build our own. A personal brand is a fabulous way to differentiate yourself from others in the job market and to show companies that you know how to build, develop, and take care of a brand — Your brand. There are so