#casestudy

Rachel Crawford

My Journey to Give Up Social Media

Are you in a “new year, new you” mindset? Do you want to start fresh with a whole new mindset? If so, look no further than deleting your...

Quintel McLaurin

The Top 5 Tools Needed to Further Your Career in Public Relations

What is Public Relations and why is it important? Public relations (PR) has been defined in many different ways. Just like the many...

Meagan Lovorn

What Wendy's Can Teach Us About Social Media

In case you missed it, Wendy’s social media team is killing the Twitter game. It all started in 2016 when Wendy’s began promoting their 4...

Quintel Mclaurin & Jennifer Nichols

Our Favorite Super Bowl Commercials of 2017

Super Bowl LI, hosted at NRG stadium in Houston, Texas, showcased the best of the best in American football. But when the game cut to a...

Meagan Lovorn

Trump Administration Introduces Alternative Facts

In case you didn’t know, Donald Trump officially became President of the United States on January 20, 2017. Once pictures of the crowd...

Arian Hill

Social Media for Social Change: The Women’s March

Photo by Timonthy Fadek via Wired If you live in the United States and are even halfway aware of the world around you, you know that...

Rachel Patterson and James Huff

PR Wins and Fails during the Holiday Season

Fail: Most fragile items have “Handle With Care” on the box, so the item would not be broken from any rough handling. Apparently, Fed Ex...

Landry Starks

Urban Outfitters Makes the Holocaust Hipster Fashion?

Urban Outfitters are known for their hipster style and their edgy clothing styles; however, how far is too far when pushing the envelope....

Audrey Caney

Jet Blue: A Social Media Case Study

Jet Blue Airlines has been rising to new heights in more places than just the sky. A social media standout, Jet Blue is using Twitter and...